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Chapter 1

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  1. Chapter 1 Defining Hospitality& Tourism The World of Hospitality & Tourism Hospitality & Tourism:Past and Present

  2. Chapter Objectives • Describe the the hospitality and tourism industries. • Identify the segments of the hospitality and tourism industries. • Define service as a product. • Explain the importance of service to the hospitality and tourism industries. • Describe the origins of lodging and food service. • Identify trends in the hospitality and tourism industries.

  3. The Importance of Hospitality and Tourism Hospitality and tourism encompass more than 15 related businesses. American hospitality and tourism businesses employ more than 8 million people. Section 1.1

  4. Industry Segments The hospitality industry includes hotels, motels, inns, and bed-and-breakfasts (B&Bs). hospitality industrya group of businesses composed of establishments related to lodging and food-service management bed-and-breakfasts (B&Bs)small unique inns that offer a full breakfast with a night’s stay Section 1.1

  5. Industry Segments There are many opportunities in the tourism industry. tourism industrya group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations Section 1.1

  6. Industry Segments Other providers hospitality and tourism include: • Recreational facilities • Meeting planning services • Sports and entertainment Section 1.1

  7. Hotels QSRrestaurants Cruise lines DMOs Arenas Motels Cateringcompanies Rail service CVBs Arts centers B&Bs Banquetfacilities Car rentals Touroperators Theaters Resorts Fine-diningrestaurants Motor coach Visitor centers Parks Industry Segments Lodging Food Service Travel Tourism Sports &Entertainment Section 1.1 8

  8. Products as Service When marketing the service side of the hospitality and tourism industries, you need to consider the variables of perishability, intangibility, and changeability. variablesfactors that can cause something to change or vary perishabilitythe probability of a product ceasing to exist or becoming unusable within a limited amount of time intangibilitya state of being abstract, as are things that cannot be touched changeabilitya condition of being subject to change or alteration Section 1.1

  9. Hospitality & Tourism Today Tourism was not common until the late 1800s. Today hospitality and tourism are global industries. Future success depends on understanding consumers’ needs and preparing for them. Section 1.1

  10. 1.1 What are the segments of the hospitality and tourism industries? What is the difference between goods and services? Identify three variables of hospitality and tourism products. 1. 2. 3. Section 1.1

  11. History of Hospitality The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.” Section 1.2

  12. History of Hospitality The first fixed-price menus for food appeared in a type of tavern called an ordinary. By the end of the 13th century, the horse-drawn coach led to the development of wayside inns known as post houses. Section 1.2

  13. History of Hospitality Some early inns were named and identified by easily recognized symbols that were later replaced with coats of arms to signify the territories of noble families. Examples of names include White Swan, Black Bear, and Green Dragon. Section 1.2

  14. History of Hospitality The word restaurant comes from the Latin word restaurare, which means “to restore.” Because of the French Revolution in the late 1700s, many chefs of the French nobility were settling throughout Europe. By the 1800s, numerous fine eating-and-drinking establishments were operating globally. Section 1.2

  15. History of Tourism The word travel is related to the French word travail, which means “work.” Throughout history, the growth of tourism has relied upon the development of transportation systems to reduce the work involved with traveling. Section 1.2

  16. History of Tourism The wheel was invented around 3,000 B.C. The Egyptians advanced travel by building the first water vessels around 2,000 B.C. Tourism began as an outgrowth of travel during the Greek and Roman Empires, beginning in the 5th century B.C. Section 1.2

  17. History of Tourism Travel by missionaries and priests increased after the fall of the Roman Empire in the 5th century A.D. During the Renaissance period of the 14th, 15th, and 16th centuries, innovative ocean exploration took place. On land, the grand tour became popular for the aristocracy. Section 1.2

  18. History of Tourism The Industrial Revolution of the 1700s led to rail service. In the 1900s, mass production of the automobile and the construction of superhighways made more destinations accessible to more travelers. The Wright brothers’ experiment with the first airplane launched today’s modern air-travel system. Section 1.2

  19. Trends in Hospitality & Tourism Categories of trends in hospitality and tourism are: diversity ethnic variety as well as socioeconomic and gender variety in a group or society • Safety • Diversity ecotourism a branch of tourism encompassing adventure tourism and sustainable development of regions for future generations • Ecology • Ecotourism • Markets • Market segments market segments groups of consumers categorized by specific characteristics to create a target market • Convenience Section 1.2

  20. Technology For hospitality and tourism, technology is very visible in the areas of marketing and communication. Specific applications include: Web sites Internetaccess Information- managementsystems Guestservices Section 1.2

  21. Looking Forward The future of the hospitality and tourism industries looks bright. There are promising opportunities and challenges for people who are interested in these fields. Section 1.2

  22. Take a Tour Online The best pictures of exotic travel destinations used to be found on cardboard-cutout displays in travel agency windows. But these days you can see and find out about exciting travel locations online. Operating an e-tail business on an electronic channel—the Web—can be costly, due to design, delivery, returns, and operating expenses. Though Many larger dot-com companies crashed in the 1990’s, small stores like Harris Cyclery of West Newton, Massachusetts, actually increase sales using a basic Web site. Today, a third of Harris’s bicycle business rides in on the Web to get hard-to-find parts and personal service. Describe an e-business’s home page to your class after viewing one through marketingseries.glencoe.com. For example, most cities, states, and countries have official travel and tourism sections on their official Web sites. Many of these sites are easy to find because they have addresses that are as simple as www.nameoftheplace.com. For more information, go to marketingseries.glencoe.com. Section 1.2 23

  23. 1.2 What is the tourism industry? What is the origin of the term hospitality? What are three future trends in hospitality and tourism? 1. 2. 3. Section 1.2

  24. 1. 2. 3. The hospitality industry is a group of businesses composed of establishments related to lodging and food-service management. The tourism industry is a group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel, and promote travel and vacations. Segments of the hospitality industry include lodging and food service. Segments of the tourism industry include travel, tourism, and sports and entertainment events. Checking Concepts • Define the hospitality industry. • Define the the tourism industry. • Describe the segments of the hospitality industry and those of the tourism industry. continued

  25. 4. 5. 6. A service is an intangible thing that is a task performed for customers by a business. The three variables are perishability, intangibility, and changeability. The word hospitality is derived from the Latin word hospes, meaning “guest, visitor, or one who provides lodging for a guest or visitor.” Checking Concepts • Explain the meaning of service and provide examples in hospitality and tourism. • Identify three variables that affect the marketing of service in hospitality and tourism. • Explain the origin of the word hospitality. continued

  26. 7. 8. During the Renaissance (the 14th, 15th, and 16th centuries), grand tours became popular for young aristocratic men. These tours involved two- to five-year travels to study the language and culture of another country. This was also a period when royal courts financed ocean voyages of discovery to find new lands and sea-trade routes. Applications of technology in the hospitality and tourism industries include: the use of Web sites; Internet access offered in hotels and other locations; information-management systems; and guest services. Critical Thinking • Discuss how technology is used in hospitality and tourism. Checking Concepts • Identify examples of tourism during the Renaissance.

  27. End of