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Big in Japan Projecting the Future of Asia ’ s Social Game Market. Kiyoshi Shin Journalist (Video Game / IT) IGDA Japan Vice Coordinator. Sponsored by Fukuoka City and JETRO Fukuoka. About me. Journalist (Video game / IT) IGDA Japan, Vice coordinator and founder.

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big in japan projecting the future of asia s social game market
Big in JapanProjecting the Future of Asia’s Social Game Market
  • Kiyoshi Shin
  • Journalist (Video Game / IT)
  • IGDA Japan Vice Coordinator

Sponsored by Fukuoka City and JETRO Fukuoka

about me
About me
  • Journalist (Video game / IT)
  • IGDAJapan, Vice coordinator and founder

I explained aboutComp-Gachaissue at

NHK night news

May9

this session
This Session
  • I focus on Southwest Game Developers
  • Key of Foundamental environment
    • 1. Human Resources
    • 2. Knowledge Exchange
    • 3. Funding
  • And 4. Creative Culture
slide6
Comic Market
    • 800,000 Otaku Gather for 3 days
    • Each have Small booth
  • And Many small comic markets every weekend

Ruby

slide7

te

te

matured entertainment otaku market
Matured Entertainment Otaku Market
  • 15%, teens and twentiesJapanese women say it’s a hobby to draw illustrations
  • Why? Likelihood of going pro generally low
  • Prosumer (Producer and Consumer)
    • They develop for themselves
    • Developments themselves is fun!
    • Innovation usually come from here
slide11
This is one reason that Japanese Anime, Manga, and Game content is strong
  • Some do get to professional level
otakus save the world
Otakus save the world...?

Adventure Game Character

Typical Japanese Otaku image

Live in Akihabara

Delusion of Otaku Fashion

Love junk food, Fat

Great Hacker

otaku pyramid creative culture
OtakuPyramid CreativeCulture

Pro

CreativeConsumers

Consumers

slide20

Touho

Indie Shooting Game

matured entertainment market key factor
Matured Entertainment Market Key factor
  • Population
  • Disposable income
  • Moore's Law
  • Mobile phone with micro payment system
  • Open platform with unique business model
slide29
2015?

Project Glass by

Google

Rule is easily to change in near future

mobile phone with micro payment system
Mobile phone with Micro payment system

I pay money

automatically

for item payment

Hehehe,

It is one reason for high Japanese ARPU

open platform with unique business model
Open Platform with Unique Business Model

vs

What is a fun game?

Tech is not Key

Doriland , Gree

compare with southwest
Compare with Southwest

Indonesia

Potential Game User

slide35

Same Pattern will happen !

  • You need to care about New Culture movement
slide36

The family with Middle range income increase

テキスト

テキスト

Indonesia

Indonesia

Indonesia

Philippines

Philippines

Philippines

Vietnam

Vietnam

Vietnam

Thai

Thai

Thai

Malaysia

Malaysia

Malaysia

new entertainment market key factors are same
New Entertainment Market Key factors are same
  • Population
  • Disposable income
  • Moore's Law
  • Mobile phone with micro payment system
  • Open platform with unique business model
slide38

We are here

  • Golden Age for Game users
  • Golden Age for Game development
  • And Golden Age forOtaku in Southwest Asia
  • Great chance to work with us
how develop indie game culture
How develop Indie Game Culture?

48 hours development

Over the world

242 place,10,684 attendances

Not Strong Southwest Asia

don t forget sub culture makes new generation
Don’t forgetSub-culture makes new generation

Google image “Singapore Otaku”

slide44

Welcome to Fukuoka

  • Cost of living is affordable
  • Ruby Incubation Center
  • Many talented students
  • The hub for Asian market to Korea, China
  • Only 2 hours from Tokyo
  • You should go to Fukuoka at least one time for investigate Japanese market
thanks
Thanks!
  • Kiyoshi Shinshin@igda.jpTwitter: Kiyoshi_shin