Cheats for Marketers: Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good Citizens Amanda Lenhart Game Developers Conference March 2009 San Francisco, CA Road Map Teen game market Adult game market Genres Parents
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Cheats for Marketers:Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good CitizensAmanda LenhartGame Developers ConferenceMarch 2009San Francisco, CA
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Used under creative commons via flickr. Photo taken by cdammen.
We asked about 14 different game genres
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(or, another potential selling point for skeptical parents and policy makers)
The qualifications of self-governance are not innate. They are the result of habit and long training.
-- Thomas Jefferson
Many students lack basic civic knowledge…
And among adults…
Playing games where you:
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Photo by Thomas Hawk, via flickr, used under creative commons
* Indicates statistically significant difference when compared with the percent of teens with the fewest civic gaming experiences.
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Game players who post to gaming websites or discussion boards are more likely to report they:
Pew Internet & American Life Project