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SP/NO Management & Operation (CJK 9 ， China)

SP/NO Management & Operation (CJK 9 ， China). Zhao Ping ITU-T Q13/2 Rapporteur CCSA TC7-WG3 Vice chair Future Mobile Communication Forum WG1 Vice Chair. SP/NO World. Future Telecom Business Transformations. Service Provider (SP) - 10000 +. VoIP, IPTV, OnlineGame, eCommerce,

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SP/NO Management & Operation (CJK 9 ， China)

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  1. SP/NO Management & Operation(CJK 9，China) Zhao Ping ITU-T Q13/2 Rapporteur CCSA TC7-WG3 Vice chair Future Mobile Communication Forum WG1 Vice Chair

  2. SP/NO World Future Telecom Business Transformations Service Provider (SP) - 10000 + VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. Tier 3 Operators GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. Tier 2 Operators Fiber, Copper, Duct, Physical media, etc. Tier 1 Operators Infrastructure Network Operator (NO) -10+

  3. Telecom business evolution phases NO SP/NO SP/NO later Service Category 10+ 10000+ 1000000+ Customer involvement No Interaction Experiencing-try Purchasing Way Order + OnlinePay Order eCommerce Business Mode Fixed and single Sharing Flexible Owning Renting Cheaper Network Importance Past Now Future

  4. SP/NO scenario 1: NO-users vs SP-users Service Provider (SP) SP1-User SP3-User SPn-User VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP2-User GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. SP+NO NO-User Fiber, Copper, Duct, Physical media, etc. Unique account management or Customer Identity management between SP and NO is needed. Mobility management. Infrastructure Network Operator (NO)

  5. SP/NO scenario 2 : Service vs Terminal Service Provider (SP) Service 1 Service 2 Service n VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. UserTerminal2 GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. UserTerminal1 UserTerminaln Fiber, Copper, Duct, Physical media, etc. Different terminal supports different service. Terminal management is needed in SP/NO. Infrastructure Network Operator (NO)

  6. SP/NO scenario 3: hotspot service management Service Provider (SP) SP1 SP3 SPn VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP2 GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. SP-NO NO Fiber, Copper, Duct, Physical media, etc. How to deel with the hotspot service like SP3? Customer geographic/location information, service traffic, routing policy need to be considered in NO side. Infrastructure Network Operator (NO)

  7. SP/NO scenario 4: interaction management Service Provider (SP) SP1-User SP3-User SPn-User VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP2-User Online feedback; Online evaluation; Online everything; Customer self-service FAB; GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. NO-User Fiber, Copper, Duct, Physical media, etc. Online interaction, customer self-service are creating better Customer experiences in SP/NO. Infrastructure Network Operator (NO)

  8. SP/NO scenario 5: eCommerce management Service Provider (SP) SP1-User SP3-User SPn-User VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP2-User eCommerce Management GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. NO-User Terminal Fiber, Copper, Duct, Physical media, etc. eCommerce management includes: Customer Identity Management, Credit management, online payment, trading processes, etc. . Infrastructure Network Operator (NO)

  9. SP/NO scenario 6: Diversified business mode management Service Provider (SP) SP1 SP3 SPn VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP2 GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. NO Fiber, Copper, Duct, Physical media, etc. Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem. Convergent SP/NO management. Infrastructure Network Operator (NO)

  10. SP/NO scenario 7: Customer Identification & Credit management Service Provider (SP) Customer Credit Management SP1 VoIP, IPTV, OnlineGame, eCommerce, google, BestTone, IM, VAS, CP/SPetc. SP3 SPn SP2 Customer Identification Management GSM/3G, NGN/IMS, internet, PSTN, Wimax, LTE/B3G, ICT, BroadBand etc. NO CRM, Terminal Management, Enterprise unique communication, MM Ringtone Fiber, Copper, Duct, Physical media, etc. Business mode management is necessary to improve the business cooperation as SP-NO, SP-SP ecosystem. Convergent SP/NO management. CRM, Terminal Management, Enterprise unique communication and MM ringtone will work together to insure Customer Identification and Credit. Infrastructure Network Operator (NO)

  11. Key capabilities summaries • Customer Identification management • Customer Identification & Credit management • Support online pay • Independent from CRM • Customer self-service • Support online interaction management • Support 1000-10000+ services selling • Product & service management • Product packaging management • Service logic management • Catalogue management • Lifecycle management • Terminal management • Security management • Business mode management

  12. Does eTOM support these? eTOM is helpful to support traditional telecom service management.

  13. NO Management vs NO-SP Management • SP/NO Management • Manage NO service and SP service both • Service category1000+ • Management functions: • FAB • Mobility management • Customer Identification management, credit management • Interaction management • Order purchasing + Onlinepay • Multi CRM • Network management: • Hotspot service caring • A need for terminal management • NO Management • Manage NO service • Service category 10+ • Management functions-FAB • Order purchasing • Single CRM • Network management • Monitor and control • Service oriented • No need for terminal management eTOM is a very good framework for NO management.

  14. Challenges of SP/NO Management & Operation Architecture • Customer IdM • New purchasing way • Business mode management • Support 10000+ service • Service package & logic management • Self-service management • New service management • Hotspot service management Customer Management Service Management • Application-oriented • Service strategy management • Network ID management Network Management Management Processes Terminal Management OSS • Terminal management • Terminal-service correlation • New feature • New process • Higher effective, lower costcoordination cross customer, service, network, terminal and OSS.

  15. New Management & Operation Architecture Customer/User Order purchase Management CRM/Interaction management Customer Identification Management Terminal Management Security Management Self-service & OnlinePay Management Product & Service Catalogues & Portal Management Service management Resource Management (network\information\channel Business resources) Key capabilities in SP/NO management & Operation！

  16. Thank You ! 谢谢！ Email: zhaop@gsta.com Tel: +86 20 3863 9086

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