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Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both

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MKT 421 GUIDE Predictable World / mkt421guide.com

MKT 421 Assignment Distribution channel Article Review (sports apparel company)

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Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting. Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion. Select an article from that is less than five years old on the role of distribution channels in marketing.

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MKT 421 Assignment Understanding Marketing and Customer Relationships (2 Papers)

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This Tutorial contains 2 Papers Purpose of Assignment Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. Assignment Steps Scenario: You have just graduated from the University with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above: · Provide a definition of marketing from the American

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MKT 421 Final Exam Guide (New)

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1. A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement 2. What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market Identify major competitors early Create a new market space 3. The product life cycle refers to __________. a concept that describes the stages a new product goes through from product concept to commercialization the average life span of a product a concept that describes the stages a product goes through in the marketplace—early growth, accelerated development, maturity, and decline a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline 4. Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store

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MKT 421 Final Exam Guide (New, 2017)

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__ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet.

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MKT 421 GUIDE Predictable World / mkt421guide.com

MKT 421 Final Exam Guide (New, 2017)

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__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems independent retailers or corporate chains own the outlet.

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MKT 421 Final Exam Guide (New)

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Blending the firm's promotion efforts to convey a complete and consistent message is the goal of:

Sales management communications.

Integrated promotional marketing.

Sales promotion communications.

Integrated marketing communications.

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

pioneering ad.

pay-per-view.

pay-per-click.

copy thrust.

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MKT 421 Mapping the Product Life Cycle (PLC) Presentation

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MKT 421 WEEK 3 Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

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MKT 421 Signature Assignment The Entrepreneurial Marketing Manager

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Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. Assignment Steps Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: • Describe your organization's mission, vision, and values.

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MKT 421 Solving the Problem Five-Step Marketing Research Approach Presentation (2 PPT)

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This Tutorial contains 2 Presentation The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma. Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow.

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MKT 421 Week 1 Discussion Question 1

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Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

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MKT 421 Week 1 Discussion Question 2

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Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

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MKT 421 Week 1 Elevator Pitch (2 Papers)

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This Tutorial contains 2 Papers Create a 700-word elevator pitch that includes the following: § Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch. § Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

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MKT 421 Week 1 Individual Assignment Defining Marketing

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Resource: University Library

Write a 700- to 1,050-word paper in which you define marketing.

Include in your paper your personal definition of marketing and

definitions from two different sources. Based on these definitions,

explain the importance of marketing in organizational success.

Provide at least three examples from the business world to

support your explanation. Properly cite sources used in the

paper.

Format your paper consistent with APA guidelines.

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MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

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This tutorial contains 2 different papers

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.

Explain a minimum of three reasons why you are passionate about this brand.

Respond to the following questions:

Is the company successful in building loyal customer relationships across different groups?

Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

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MKT 421 Week 2 Assignment Elements Of A Marketing Plan Paper (New, 2 Papers )

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This Tutorial contains 2 Papers Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization. • Explain what the specific key environmental forces are that created an opportunity for your company.

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MKT 421 Week 2 Discussion Question 1

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What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

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MKT 421 Week 2 Discussion Question 2

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What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT)

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This Tutorial contains 2 Different PPT

Select a company currently experiencing marketing changes.Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:

Each of the four P's should be addressed on its own slide.

The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.

Use the Wall Street Journal database in the University Library to facilitate your research of the company.

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MKT 421 Week 2 Individual Assignment Marketing Mix

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Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the

elements of the marketing mix (product, place, price, and

promotion). In addition, select an organization with which you are

familiar and describe how each one of the four elements of the

marketing mix affects the development of the organization’s

marketing strategy and tactics. Describe how each element is

implemented. Specifically identify your selected organization and

the industry in which it exists.

Format your paper consistent with APA guidelines.

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MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers)

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This Tutorial contains 2 Different Papers

Write a 750- to 1000-word paper that does the following:

Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

Identifies 3 to 4 companies you want to work for, and an explanation as to why

Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Format your paper consistent with APA guidelines.

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MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

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Resources: University Library, Internet

Create a new product or service for an existing organization. This

product or service will be the basis for your Marketing Plan

Paper. Obtain your instructor’s approval of your product or

service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

• An overview of the existing organization

• A description of the new product or service

• An explanation of the importance of marketing to your

selected organization’s success

• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,

and Trends) analysis on the new product or service

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MKT 421 Week 3 Assignment Positioning Presentation (New, 2 PPT)

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This Tutorial contains 2 Presentations Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target

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MKT 421 Week 3 Discussion Question 1

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Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

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MKT 421 Week 3 Discussion Question 2

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Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

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MKT 421 Week 3 Individual Assignment Marketing Research Paper

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Resources: University Library, Kudler Fine Foods Virtual

Organization

Use the Virtual Organization link on the student website to

access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the

importance of marketing research in the development of Kudler

Fine Food’s marketing strategy and tactics, and identify the areas

where additional market research is needed. Analyze the

importance of competitive intelligence and analysis in regards to

the development of Kudler Fine Food’s marketing strategy and

tactics.

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MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New)

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This tutorial contains 2 different papers

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors.

Selecttwo key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

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MKT 421 Week 3 Team Assignment Marketing Plan Phase 2

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Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the

following:

• Identify the segmentation criteria that will affect your target

market selection. Identify your target market.

• Describe the organizational buyers and consumers of your

product or service and the factors that influence their

purchasing decisions. Discuss how these factors will affect

your marketing strategy.

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MKT 421 Week 3 Team Strategy and Positioning Analysis Part 1 (2 Papers)

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This Tutorial contains 2 Papers Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project. Complete the following assignment using the "Strategy and Positioning Analysis" template. Develop a 2,100-word analysis explaining the following headings: • Describe the organization's background, industry, and product or service. • Describe, in detail, the product or service. • Prepare the SWOT analysis of the organization and offering. • Explain a competitive analysis of the organization and offering. • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

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MKT 421 Week 4 Discussion Question 1

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What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

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MKT 421 Week 4 Discussion Question 2

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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

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MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers)

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This Tutorial contains 2 Different Papers

Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance

A product or service that might be considered a blue ocean move and why

An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

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MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

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Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing,

located on the student website.

Write a 1,050- to 1,450-word summary in which you address the

following:

For each of the three major phases in the simulation, describe

• The situation

• Your recommended solutions, including why

• Your results

Summarize the different marketing components addressed in

this simulation by answering the following questions:

• What is the relationship between differentiation and

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MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation

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Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,400- to 1,750-word paper to include the following

information:

• Describe the attributes of your product or service in detail.

• Describe the pace at which your product will move through

the product life cycle and the factors that will affect its

movement. How will the product life cycle affect the

marketing of your selected product or service?

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MKT 421 Week 4 Team Strategy and Positioning Analysis Part 2 (2 Papers)

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This Tutorial contains 2 Papers Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis. Develop a 1,750-2000-word analysis that includes: • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle • Explain how the packaging you will use for your product or service will add value. • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch. • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.

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MKT 421 Week 5 Discussion Question 1

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Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

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MKT 421 Week 5 Discussion Question 2

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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

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MKT 421 Week 5 Individual Assignment Environmental Factors

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Resources: University Library, Internet

Select an organization with which you are familiar that conducts

both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the

environmental factors that affect global and domestic marketing

decisions. Address the following as they relate to the

organization’s marketing decisions:

• Analyze the influence of global economic interdependence

and the effect of trade practices and agreements.

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MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New)

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This tutorial contains two sets of Paper

Select an industry.

Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

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MKT 421 Week 5 Team Assignment Final Marketing Plan and Presentation (2 sets) (NEW)

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This tutorial contains two sets of Paper and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

Your promotional strategy for your product or service, including how you may use the following:

Advertising

Public relations

Digital marketing

Sales promotion

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MKT 421 Week 5 Team Promotional Strategy Paper and Presentation (2 Papers and 2 PPT)

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This Tutorial contains 2 Papers and 2 PPT Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy. Also Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following: Compile the information presented in your previous papers. Include the following in the presentation: • Explain your promotional strategy for your product or service. • Include how you will use at least three of the following elements: o Advertising o Public relations o Digital marketing, including social media o Sales promotion o Direct marketing o Event marketing o Outdoor • Develop an initial budget for your plan. • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. • Provide justification for your choices.