1 / 12

Media Relations Working with the Media and Staying on Message Presented by: CD&M Communications

Media Relations Working with the Media and Staying on Message Presented by: CD&M Communications. January 20, 2011. Introductions and G oals. Current Landscape. Budget shortfall Political dynamics Showcasing your relevancy and importance within your community

xanti
Download Presentation

Media Relations Working with the Media and Staying on Message Presented by: CD&M Communications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Media RelationsWorking with the Media and Staying on MessagePresented by:CD&M Communications January 20, 2011

  2. Introductions and Goals

  3. Current Landscape • Budget shortfall • Political dynamics • Showcasing your relevancy and importance within your community • RWJ Report – A New Way to Talk About The Social Determinants of Health

  4. Advantages of Proactive Outreach • Media can be a strong and vocal ally • Builds trust and credibility with target audiences, including partners and stakeholders • Editorial space can be worth up to ten times the equivalent of paid advertising

  5. Setting Expectations • Outreach requires time and effort • Highly selective media climate • Good news will always find print

  6. Establish Relationships with Your Local Media • Identify spokespeople and subject experts • Create a one-pager of what your program is about • Schedule introductions and face-to-face meetings • Be the source reporters turn to for information

  7. Messaging Strategy and Techniques • Keep it simple • Short and sweet is most effective • Common sense language raises your credibility

  8. Message Mapping • Ensures safe ground • Helps you remember key points when under pressure • Turns the negative into the positive

  9. Message (Limit to 12 words or fewer) Message (Limit to 12 words or fewer) • Proof or supporting points that complement the message. • At least three or four are necessary • Should be statistics or facts • Proof or supporting points that complement the message. • At least three or four are necessary • Should be statistics or facts Call To Action What do you want your audience to do? Message (Limit to 12 words or fewer) • Proof or supporting points that complement the message. • At least three or four are necessary • Should be statistics or facts

  10. A tobacco-free environments protects customers’ and employees’ health. Becoming tobacco-free saves hotels money. • Reduces maintenance expenses (carpets, drapes, table cloths and clothes, paintwork) • Cuts insurance premiums and legal liability (fire, medical, workers compensation, liability) • Reduces labor costs (absenteeism, productivity) • Secondhand smoke contains over 7,000 dangerous chemicals • Residue from SHS lingers in fabrics • Employees are at risk when they are required to enter smoke-filled rooms and common areas Hotels and Motels Becoming 100% Tobacco-Free Customers want tobacco-free environments. • Nearly nine of 10 guests (89%) prefer a smoke-free environment • National hotel chains are going 100% smoke-free (Westin, Marriott, and Comfort Suites) • In 2008 there were already over 200 Maine hotels, B&B’s, inns, motels and lodges that were smoke-free and receiving positive feedback from customers

  11. In Summary • Landscape has changed • Simplify and stay on message • Media relations is lucrative but requires effort

  12. Thank you! CD&M Communications 48 Free St., 3rd Floor Portland, ME 04101 www.cdmc.com

More Related