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Crafting Messages for Electronic Media. Memos and Letters. E-mail Messages. Instant Messages. Blogs and Podcasts. Media for Brief Messages. Make A Formal Impression. Enable Global Communication. Follow Legal Requirements. Expedite Message Responses. Stand-Out From E-Messages.

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Crafting Messages for Electronic Media


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crafting messages for electronic media

Crafting Messages for Electronic Media

Excellence in Business Communication, 8e

media for brief messages

Memos and Letters

E-mail Messages

Instant Messages

Blogs and Podcasts

Media for Brief Messages

Excellence in Business Communication, 8e

e media vs print media

Make A Formal Impression

Enable Global Communication

Follow Legal Requirements

Expedite Message Responses

Stand-Out From E-Messages

Promote Internet Distribution

E-Media vs. Print Media

Social Media

Memos and Letters

Excellence in Business Communication, 8e

e mail in the workplace

Overall Quality

Confidentiality

Legal Issues

Network Security

E-Mail Hygiene

E-Mail in the Workplace

Excellence in Business Communication, 8e

three step e mail process

Planning

Writing

Completing

Three-Step E-Mail Process

Excellence in Business Communication, 8e

planning e mail messages
Planning E-Mail Messages

Practice E-mail

Etiquette

Send Necessary

Messages

Respect Chain

of Command

Limit Multiple

Copies

Excellence in Business Communication, 8e

e mail in the workplace7

Observe Writing Rules

  • Aim for High Quality
  • Enhance Your Career
  • Avoid Legal Problems
E-Mail in the Workplace

Excellence in Business Communication, 8e

writing e mail messages

Effective

Subject Lines

Appropriate

Content

Writing E-Mail Messages

Excellence in Business Communication, 8e

completing e mail messages

Revision

Production

Proofreading

Personalization

Distribution

Completing E-Mail Messages

Excellence in Business Communication, 8e

instant and text messaging
Instant and Text Messaging

Computer-Based

Technology

Telephone-Based

Technology

  • Routine Communication
  • Online Meeting Exchanges
  • Internal Communication
  • Person-to-Person Contact
  • Marketing Messages
  • Entertainment Uses

Excellence in Business Communication, 8e

business im benefits
Business IM Benefits

Reduced Costs

Rapid Response

Conversational

Wide Availability

Excellence in Business Communication, 8e

business im concerns

Security

and Privacy

User

Identification

Message

Logging

Incompatible

Systems

Business IM Concerns

Technical Issues

Excellence in Business Communication, 8e

three step im process

Revise

Acronyms

Informal Tone

Proofread

Etiquette

Overall Exchange

Transmit

Professionalism

Coherence

Three-Step IM Process

Planning

Writing

Completing

Excellence in Business Communication, 8e

effective workplace im
Effective Workplace IM

Schedule

Usage

Protect

Privacy

Limit Personal

Messages

Limit Impromptu

Meetings

Send Simple

Messages

Avoid Multiple

Conversations

Maintain

“SPIM” Filters

Excellence in Business Communication, 8e

effective business blogs

Personal

Style & Voice

Quick

Up-Dates

Interesting

Topics

Participation

& Comments

Effective Business Blogs

Excellence in Business Communication, 8e

using blogs in business
Using Blogs in Business
  • Project Management
  • Intranet Replacements
  • Company News
  • Customer Support
  • Public Relations
  • Media Relations
  • Employee Recruiting
  • Policies and Issues
  • Crisis Communication
  • Market Research
  • Brainstorming
  • Viral Marketing

Excellence in Business Communication, 8e

three step blog process

Evaluate

Content

Audience

Proofread

Style

Purpose

Post

Information

Scope

Three-Step Blog Process

Planning

Writing

Completing

Excellence in Business Communication, 8e

using podcasts in business

Audio-Video

Training Sessions

Product Brochures

Virtual Tours

Using Podcasts in Business

Excellence in Business Communication, 8e

three step podcast process

Revise

Previews/Reviews

Situation

Rehearse

Transitions

Information

Record

Scripts/Outlines

Organization

Three-Step Podcast Process

Planning

Writing

Completing

Excellence in Business Communication, 8e

the podcasting system

PC Microphone

Audio Processor

PC Sound Card

Mixer & Microphone

PC Software

Advanced Software

The Podcasting System

Basic Options

Advanced Options

Excellence in Business Communication, 8e

distributing blog and podcast content
Distributing Blog and Podcast Content

Syndication

Aggregators

Podcatchers

Excellence in Business Communication, 8e

connecting with audiences
Connecting with Audiences

Feed Capabilities

Directories

Tagging

Blogrolls

Trackbacks

Excellence in Business Communication, 8e