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Welcome. Team SuPER Jessica Hickey Richard Huskey Heather McGinnis Nick McMillan . Develop a product that meets the specific needs of a particular market. Recommendation 1. SuPER is too expensive. Recommendation 2. SuPER may be Overbuilt. Recommendation 3.

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welcome

Welcome

Team SuPER

Jessica Hickey

Richard Huskey

Heather McGinnis

Nick McMillan

develop a product that meets the specific needs of a particular market

Develop a product that meets the specific needs of a particular market.

Recommendation 1

super is too expensive

SuPER is too expensive

Recommendation 2

super may be overbuilt

SuPER may be Overbuilt

Recommendation 3

why select a specific target market
Why select a specific target market?
  • Each target market has different consumer demands and behaviors
  • What is right for one market may not be right for another
each market has different buyer behaviors
Each market has different buyer behaviors
  • African consumers buy units
    • 14-50 Wp systems
    • Units start at $100 including installation
    • Average system size is 20 Wp
    • DC is preferred
  • Latin American and Philippine consumers prefer to rent units
    • 35-50 Wp systems
    • Rental fees $10-35/month
    • AC or DC is preferred based on the appliances a customer already has
pricing
Pricing
  • SuPER too expensive
  • Average retail price of current SHS is $150 installed (20Wp)
micro financing
Micro-Financing
  • Here is how it actually works
    • 100 days to 2 years maximum
    • 5 year loans are uncommon
    • Used for income generating activities, not quality of life improvements
price buildups make a relatively inexpensive unit have a high final retail cost
Price buildups make a relatively inexpensive unit have a high final retail cost.
  • Shipping: 50% increase
  • Tariffs and V.A.T: 35% increase
  • Retailer Margins: 20% increase
  • $500 production cost becomes $1,220+ (this number assumes only one dealer markup)
why super may be overbuilt
Why SuPER may be overbuilt?

Current demands from rural consumer

vs.

Current design specifications of SuPER

as designed super is good for
As designed, SuPER is good for...
  • Community centers
  • Telecenters
  • Education and Schoolhouses
  • Medical purposes
    • i.e. refrigeration for vaccines
    • Small-scale health centers
  • NGO projects
importance of cost
Importance of Cost

Cost as a purchase motivator

what is your next step
What is your next step?

As previously mentioned, choose atarget market.

ok now what
Ok now what?

Contact those who will help you better understand your target market’s needs

slide17
ESDA

Energy for Sustainable Development Kenya

how will they help you
How will they help you?
  • ESDA will help you identify potential PV manufacturers, suppliers, importers, etc.
slide19
GTC

Global Transition Consulting

how will they help you1
How will they help you?
  • Assist in the development of a proper business model
  • Due diligence for investors (add credibility to your project)
  • Primary market research will assist in the fine tuning of SuPER’s design specs
kickstart
Kickstart

Take new technologies and teach local entrepreneurs how to sell them

take your product to market
Take your product to market

ESDA, GTC, and KickStart will make this happen