Design Principles for Font Families Proximity

1. Font Families Proximity Design Principles • Items related to each other should be grouped close together • Physical closeness implies a relationship • Clearly communicate information • Don’t fill up white space just because it’s there • There are 3 families of fonts: • Serif-has tails • Sans Serif-does not have tails • Fun - creative font • Try not to go crazy when using multiple fonts. Use 2 at most to maintain the design principles. By: Stefanie Zehner Instructional Tech

2. Contrast Repetition Alignment • Organization & unity will lead to consistency • Visual interest • Push existing consistencies further • Repeat some aspect of design throughout entire piece • Clean & sophisticated • Don’t use multiple text alignments • Use right/left alignment to be more dramatic • Be conscious of placement of elements • Avoid similar elements, like: • Make it visually attractive • Able to glance & instantly understand without scrutinizing it • Do it with strength • Go big or go home Too close in color Little differenceinsize Little differenceinfont