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Design Harmony: Contrast, Repetition, Alignment

Learn how to create visually appealing designs through effective use of contrast, repetition, and alignment principles. Enhance readability and visual appeal in your documents with these design tips.

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Design Harmony: Contrast, Repetition, Alignment

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  1. Proximity • Keep items that are related to each other close together. • Keep others far, far away. That means DO NOT leave a blank line between a stories a title and the story. They are related. Keep them together. • Use white space to provide distance between unrelated items. Font Families There are three major types of font families. Serif- font with a foot. Ex) times, times new roman. San serif- font without a foot. Ex) arial Fun- all other fonts. Ex) wingdings. Design Principles Jennie Fabel April 16th 2013

  2. Contrast • visual attraction on the page • keep elements the same or very different • make darksdark and lights light • place dark texts on light background and light texts on a dark background. • make BIG ITEMS BIG and small items small • Repetition • Aim for consistency • Repetition will strengthen the reader’s sense of recognition • Repeat elements throughout your document • Repeat fonts, font sizes, colors, and graphics. • Alignment • There are four alignments: • Left- use for blocks of text that need to be read. This is a traditional style. • Right- use for titles and small amounts of text. • Centered- use for titkes. This is formal. • Block- use in newspapers

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