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Design Principles - PowerPoint PPT Presentation


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Design Principles . Proximity Keep items that are related with each other together, keep others far away, far away Do not leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items! .

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slide1

Design Principles

  • Proximity
  • Keep items that are related with each other together, keep others far away, far away
  • Do not leave a blank line between a story’s title and the story. They are related, keep them together!
  • Use white space to provide distance between unrelated items!
  • Font Families
  • Three major types
  • Font families-Serif-font with a foot-Example-times new roman, San serif-font without a foot-example Bangla, Fun- All other fonts-Apple Chancery

Scott Marr

April 16, 2013

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Contrast

  • Visual attraction on the page
  • Keep elements the same or very different
  • Make darks dark, and light items light
  • Place dark text on light background and light text on a dark background.
  • Makebig items big, and small ones small.
  • Repetition
  • Aim for consistency.
  • Repetition will strengthen the readers sense of recognition. Repeat elements throughout your document!
  • Repeat fonts, font sizes, colors, and graphics.
  • Alignment
  • There are four alignments
  • Left-use for large block of text that need to be read. This is a traditional style.
  • Right-use for titles and small amounts of text, this is funky!
  • Center-use for titles, is formal
  • Block-use in newspapers.