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Design Principles - PowerPoint PPT Presentation


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Design Principles. Font Families There are 3 major font families: Serif – font with a foot. Example: Time San serif – font without a foot Example: Aril Fun – all other fonts. Example: Giddyup std. Proximity Keep items that are related with each other together, keep others far, far away.

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slide1

Design

Principles

  • Font Families
  • There are 3 major font families:
  • Serif – font with a foot. Example: Time
  • San serif – font without a foot
  • Example: Aril
  • Fun – all other fonts. Example: Giddyupstd
  • Proximity
  • Keep items that are related with each other together, keep others far, far away.
  • Do NOT leave a blank line between a story’s title and the story.
  • They are related, keep them together!
  • Use white space to provide distance between unrelated items.

Aisha Mahmood

April 16, 2013

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Alignment

  • There are 4 alignments:
  • Left – Use for large blocks of text that need to be read. This is a traditional style.
  • Right – Use for tittles and small amounts of text. This funky.
  • Centered – Use for titles is formal.
  • Block – use in newspapers.
  • Contrast
  • Visual attraction on the page.
  • Keep elements the same or very different.
  • Make darks dark and light items light.
  • Place dark text on a light background and light text on a dark background.
  • Make big items bigandsmall ones small.
  • Repetitions
  • Aim for consistency.
  • Repetition will strengthen the reader’s sense of recognition.
  • Repeat elements throughout your document.