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Online gaming: behind the avatar

Online gaming: behind the avatar. J. J. Gillmen Zongkai Wu Tianbo Duan. Remediation. Keep in mind that remediation, in its strictest sense, means that most of our digital media has been “retold” from the pages of print media.

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Online gaming: behind the avatar

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  1. Online gaming: behind the avatar J. J. Gillmen Zongkai Wu Tianbo Duan

  2. Remediation • Keep in mind that remediation, in its strictest sense, means that most of our digital media has been “retold” from the pages of print media. • So, how in the heck is “Star Trek Online”—or other online games for that matter—a representation of remediated media???

  3. The Arguments • One COULD argue that online games such as “World of Warcraft” and “Star Trek Online” are remediations of print mediums from their respective genres (WoW comes from concepts first used in the “Lord of the Rings” book series or the “Dungeons and Dragons” card games) • One could say that these games DON’T represent remediation in that they mostly consist of new and original content

  4. In the case of “Star Trek Online”… • “Star Trek Online” is based upon Gene Roddenberry’s sci-fi series “Star Trek,” which debuted on the NBC network in 1964 with the original pilot episode “The Cage” • Yet the series began its three-season run in 1966 and spawned hundreds of comics, novels, etc. • The game itself features concepts that were originally seen in magazines, novels, television series, or films.

  5. Here’s a prime example…

  6. Online Games: The Business Side WoW & Star Trek Online

  7. wow time card World of Warcraft requires that a subscription fee to be paid to allow continued play, with options to pay in 1, 3, or 6 month blocks, although timecards of varying length are available from both online and traditional retailers.

  8. version upgrades • As the game client is the same regardless of the version of World of Warcraft the user owns, the option to purchase expansions online was added as it allowed for a quick upgrade.

  9. Subscription for Star track • Two subscription plans • 1. Monthly Subscription is available for $14.95 a month with price breaks available for 3, 6 or 12-month payments. • 2.Lifetime Subscription was offered during the beta release as a promotion for $249.99 which waives the monthly fee as long as the account is not cancelled.

  10. Amazing Statistics of World of Warcraft • In North American and Europe they alone will produce $800 Million PER YEAR in revenue – It is larger than the GDP (Gross Domestic Product) of SAMOA. • Average hours spent a week in America: WoW – 22.7 hours; Work – 35 hours; TV – 39.25 hours. • 11.5 Million Active Users include celebrities: Cameron Diaz, Dave Chappelle, Jessica Simpson, Elijah Wood, Mila Kunis, MacauleyCulkin, Jenna Jameson, Kate Beckinsale, Mr. T • To Put 11.5 Million into perspective… that’s more than the population of CUBA or New York City. • WoW Dominates the MMORPG market with 62%

  11. Online Games Market • Marketers looking for 18 to 34 year old males can look to massively multiplayer online games (MMOG) for opportunities. • The MMOG category consists of persistent worlds where thousands of people play and interacting simultaneously.

  12. The Social Aspect • Special events, competitions, and sweepstakes are often held around fantasy-based MMOGs. (WCG , BlizzCon) • The MMOG category takes up a significant portion of that, offering a social, engaging experience in which marketers can reach consumers.

  13. Advertising in online Games • In-game advertising (IGA) refers to advertising in online games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.

  14. Digital Products • Some games are playable online and provide a free basic game with options for players to purchase advanced features or additional items. They operate under the theory that a gamer will pay for additional in-game features after investing enough time in the game. • Also ,In pay-to-play games like WOW, these transactions are typically one-time payments for specific in-game goods.

  15. The recap of what we’ve learned (so far…) 1.Mediation, Remediation and Hyper Mediation in Online Games 2.How the Online Game Industry Makes Money 3.Online Games and their connections toward Social Media

  16. Why get into Online Gaming? Play with other players via Internet Enhances the ability to use some 3rd party communication tools to achieve the goal as a team or competitors.

  17. World of Warcraft

  18. New Patch • New version • New storyline developments • New team missions with new bosses • Dungeons (5 man) • Raids (10/25 man)

  19. World’s First kill • In 2.5 Hours after the new patch released

  20. Social Media in Online Games • Guilds • Team Architecture • Guild Architecture • Share ideas together, but follow RL’s command • Friendships in game

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