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Winter Hazards Simplification Demonstration. Improving NWS Communication:. Eli Jacks, Andy Horvitz, Andrew J. Ansorge , Kim J. Runk , John Keyes, Somer A. Erickson, Gregory M. Schoor , John M. Margraf , Melody Magnus, Craig C. Schmidt, Dr. Vankita Brown, John T. Ferree.

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improving nws communication

Winter Hazards Simplification Demonstration

Improving NWS Communication:

Eli Jacks, Andy Horvitz, Andrew J. Ansorge, Kim J. Runk,

John Keyes, Somer A. Erickson, Gregory M. Schoor, John M. Margraf,

Melody Magnus, Craig C. Schmidt, Dr. Vankita Brown, John T. Ferree

motivation confusion
Motivation: Confusion
  • Misunderstanding among “Watch”, “Warning” and “Advisory” (WWA) terms
    • Watch and Warning both begin with “W-A”
    • Too many individual “products”
  • Surveys and NWS Service Assessments
    • A Warning is a “heads-up”, as when a policeman lets me off with a warning
    • Watch is severe and urgent, as in “Hey! Watch out! Duck!”
what did we do last winter a non operational demonstration
What Did We Do Last Winter?ANon-Operational Demonstration!
  • Developed a set of alternative terms in plain English
  • Generated alternative WWA messages automatically and posted them to a demonstration web page
  • Collected feedback from the public and partners
  • Analyzed results & distilled high level feedback

Results were interesting and suggested next steps!

slide4

Proposed Alternative Approach

Official

Alternative

THE NATIONAL WEATHER SERVICE IS FORECASTING THE POTENTIAL FOR A SIGNIFICANT WINTER STORM.

THE NATIONAL WEATHER SERVICE HAS ISSUED A WINTER STORM WATCH.

THE NATIONAL WEATHER SERVICE HAS ISSUED A WINTER WEATHER ADVISORY.

THE NATIONAL WEATHER SERVICE ADVISES CAUTION FOR SNOW.

THE NATIONAL WEATHER SERVICE HAS ISSUED A WARNING FOR A DANGEROUS SNOW STORM.

THE NATIONAL WEATHER SERVICE HAS ISSUED A WINTER STORM WARNING.

demonstration infrastructure
Demonstration Infrastructure
  • Displayed the official WWAs and the alternative messages in real-time at 26 WFOs
    • Requested comments from December 11, 2012 through March 31, 2013
  • Benefits of dedicated web site for demonstration:
    • Ensured no operational impact (e.g. VTEC)
    • Contained materials explaining the demonstration
    • Enabled public/partner comments via survey form and email address
slide6

hazsimp@noaa.gov

please comment

6

response to the haz simp demo
Response to the Haz Simp Demo
  • Received 5201 survey responses and 965 emails

Knows WWA;

Change OK, 253, 6.1%

results next s teps
Results/Next Steps
  • Majority of respondents supported change of some sort
  • Top three comments:
    • Use a color and/or numbering scale
    • Shorten the message
    • Keep WWA but use alternative terms to clarify
  • Develop prototypes with social science support based on these key comments
slide10

International Hazard Methods

UK Met Office

Curaçao

Vigilance météorologique

Meteoalarm

text how we do it today

Text Prototype

Text: How We Do It Today

URGENT - WINTER WEATHER MESSAGE4

NATIONAL WEATHER SERVICE WFONAME

215 PM CEST DAY MON DD YYYY

WINTER WEATHER ADVISORY REMAINS IN EFFECT UNTIL 7 PM CEST. THIS MEANS TRAVEL CONDITIONS WILL BE DIFFICULT DUE TO SNOW, SLEET OR FREEZING RAIN.

* ACCUMULATIONS...3 TO 6 INCHES.

* MAX SNOW RATES...UP TO 1 INCH PER HOUR THIS MORNING.

* LOCATIONS...BAVARIAN ALPS AND SOUTHERN DANUBE VALLEY...MUNICH...AUGSBURG...PASSAU AND TROSTBERG.

* HAZARD TYPES...SNOW FOR THE BAVARIAN ALPS...TROSTBERG AND PASSAU. SNOW MAY MIX WITH OR CHANGE OVER TO SLEET OR RAIN LATER THIS MORNING OR EARLY THIS AFTERNOON ACROSS THE SOUTHERN DANUBE VALLEY...MUNICH AND AUSBURG.

* TIMING...SNOW OR MIXED PRECIPITATION...AT TIMES MODERATE IN INTENSITY...WILL CONTINUE THROUGH THE MORNING. SNOW OR MIXED PRECIPITATION WILL TAPER OFF

DURING THE AFTERNOON.

URGENT - WINTER WEATHER MESSAGE3

NATIONAL WEATHER SERVICE WFONAME

215 PM CEST DAY MON DD YYYY

WINTER WEATHER ADVISORY REMAINS IN EFFECT UNTIL 7 PM CEST. THIS MEANS TRAVEL CONDITIONS WILL BE DIFFICULT DUE TO SNOW, SLEET OR FREEZING RAIN.

* LOCATIONS...BAVARIAN ALPS AND SOUTHERN DANUBE VALLEY...MUNICH...AUGSBURG...PASSAU AND TROSTBERG.

* HAZARD TYPES...SNOW FOR THE BAVARIAN ALPS...TROSTBERG AND PASSAU. SNOW MAY MIX WITH OR CHANGE OVER TO SLEET OR RAIN LATER THIS MORNING OR EARLY THIS AFTERNOON ACROSS THE SOUTHERN DANUBE VALLEY...MUNICH AND AUSBURG.

* ACCUMULATIONS...3 TO 6 INCHES.

* MAX SNOW RATES...UP TO 1 INCH PER HOUR THIS MORNING.

* TIMING...SNOW OR MIXED PRECIPITATION...AT TIMES MODERATE IN INTENSITY...WILL CONTINUE THROUGH THE MORNING. SNOW OR MIXED PRECIPITATION WILL TAPER OFF

DURING THE AFTERNOON.

* IMPACTS...HAZARDOUS TRAVELING CONDITIONS.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

A WINTER WEATHER ADVISORY MEANS THAT PERIODS OF SNOW...SLEET...OR FREEZING RAIN WILL CAUSE TRAVEL DIFFICULTIES. BE PREPARED FOR SLIPPERY ROADS AND LIMITED VISIBILITIES...AND USE CAUTION WHILE DRIVING.

URGENT - WINTER WEATHER MESSAGE1

NATIONAL WEATHER SERVICE WFONAME

215 PM CEST DAY MON DD YYYY

...WINTER WEATHER ADVISORY REMAINS IN EFFECT UNTIL 7 PM CEST THIS EVENING...

* LOCATIONS...BAVARIAN ALPS AND SOUTHERN DANUBE VALLEY...MUNICH...AUGSBURG...PASSAU AND TROSTBERG.

* HAZARD TYPES...SNOW FOR THE BAVARIAN ALPS...TROSTBERG AND PASSAU. SNOW MAY MIX WITH OR CHANGE OVER TO SLEET OR RAIN LATER THIS MORNING OR EARLY THIS AFTERNOON ACROSS THE SOUTHERN DANUBE VALLEY...MUNICH AND AUSBURG.

* ACCUMULATIONS...3 TO 6 INCHES.

* MAX SNOW RATES...UP TO 1 INCH PER HOUR THIS MORNING.

* TIMING...SNOW OR MIXED PRECIPITATION...AT TIMES MODERATE IN INTENSITY...WILL CONTINUE THROUGH THE MORNING. SNOW OR MIXED PRECIPITATION WILL TAPER OFF

DURING THE AFTERNOON.

* IMPACTS...HAZARDOUS TRAVELING CONDITIONS.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

A WINTER WEATHER ADVISORY MEANS THAT PERIODS OF SNOW...SLEET...OR FREEZING RAIN WILL CAUSE TRAVEL DIFFICULTIES. BE PREPARED FOR SLIPPERY ROADS AND LIMITED VISIBILITIES...AND USE CAUTION WHILE DRIVING.

URGENT - WINTER WEATHER MESSAGE2

NATIONAL WEATHER SERVICE WFONAME

215 PM CEST DAY MON DD YYYY

WINTER WEATHER ADVISORY REMAINS IN EFFECT UNTIL 7 PM CEST THIS EVENING.

* LOCATIONS...BAVARIAN ALPS AND SOUTHERN DANUBE VALLEY...MUNICH...AUGSBURG...PASSAU AND TROSTBERG.

* HAZARD TYPES...SNOW FOR THE BAVARIAN ALPS...TROSTBERG AND PASSAU. SNOW MAY MIX WITH OR CHANGE OVER TO SLEET OR RAIN LATER THIS MORNING OR EARLY THIS AFTERNOON ACROSS THE SOUTHERN DANUBE VALLEY...MUNICH AND AUSBURG.

* ACCUMULATIONS...3 TO 6 INCHES.

* MAX SNOW RATES...UP TO 1 INCH PER HOUR THIS MORNING.

* TIMING...SNOW OR MIXED PRECIPITATION...AT TIMES MODERATE IN INTENSITY...WILL CONTINUE THROUGH THE MORNING. SNOW OR MIXED PRECIPITATION WILL TAPER OFF

DURING THE AFTERNOON.

* IMPACTS...HAZARDOUS TRAVELING CONDITIONS.

PRECAUTIONARY/PREPAREDNESS ACTIONS...

A WINTER WEATHER ADVISORY MEANS THAT PERIODS OF SNOW...SLEET...OR FREEZING RAIN WILL CAUSE TRAVEL DIFFICULTIES. BE PREPARED FOR SLIPPERY ROADS AND LIMITED VISIBILITIES...AND USE CAUTION WHILE DRIVING.

URGENT - WINTER WEATHER MESSAGE5

NATIONAL WEATHER SERVICE WFONAME

215 PM CEST DAY MON DD YYYY

WINTER WEATHER ADVISORY REMAINS IN EFFECT UNTIL 7 PM CEST: IMPACT SCALE IS 2, WHICH MEANS TRAVEL CONDITIONS WILL BE DIFFICULT DUE TO SNOW, SLEET OR FREEZING RAIN.

* ACCUMULATIONS...3 TO 6 INCHES.

* MAX SNOW RATES...UP TO 1 INCH PER HOUR THIS MORNING.

* LOCATIONS...BAVARIAN ALPS AND SOUTHERN DANUBE VALLEY...MUNICH...AUGSBURG...PASSAU AND TROSTBERG.

* HAZARD TYPES...SNOW FOR THE BAVARIAN ALPS...TROSTBERG AND PASSAU. SNOW MAY MIX WITH OR CHANGE OVER TO SLEET OR RAIN LATER THIS MORNING OR EARLY THIS AFTERNOON ACROSS THE SOUTHERN DANUBE VALLEY...MUNICH AND AUSBURG.

* TIMING...SNOW OR MIXED PRECIPITATION...AT TIMES MODERATE IN INTENSITY...WILL CONTINUE THROUGH THE MORNING. SNOW OR MIXED PRECIPITATION WILL TAPER OFF

DURING THE AFTERNOON.

3

1

2

4

2 = Moderate Impact

slide13

Graphics Prototype #1: Hazards “Pop Up” on National Map

slide14

Graphics Prototype #2:Hazards Appear on Mouse Over

WARNING for damaging winds and dangerous wind chills. When: [Time Period]

CAUTION advised for strong winds and low wind chills. When: [Time Period]

slide15

Graphics Prototype #3: Pictogram Combined with Text

Pictogram:

Conveys specific information about the weather hazard(s)

Supplier Information

Product Identifier/

Signal Word

Winter Weather Advisory:

Caution advised for 2-4” of snow

Location:

Google Map; city names preferred; otherwise mountain ranges/counties/zone names

Locations: Cities in Maryland include, Westminster, Baltimore

2-4”

Timing: Noon today until midnight tonight

Timing:

Hazard/impact timing

Impacts: Untreated roads will be snow covered and slick

Impacts bullets:

Travel impacted, power outages, shelters, etc.

Winds: Northeast at 10 to 20 mph

Precautionary Statement:

Recommend avoid unnecessary travel

Other weather info

Precautionary Statement:

Useful actions <20 words/hazard

summary
Summary
  • Results of the 2012-13 “Haz Simp” Demonstration indicated a majority of respondents were receptive to change
  • Accordingly, we have secured NOAA social science support and will prototype a new set of ideas this coming winter for additional comment
  • Your input on prototypes (or on how to best proceed with this concept) is welcomed!

elliott.jacks@noaa.gov