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Wii Sports Resort

Wii Sports Resort. Representation. What is Represented?. The Island The people The scenery The ‘props’. The Island. Clearly based on Hawaii Beautiful Idyllic Clear skies and waters Safe (lighthouse) But what about the volcano? Adds a new level of excitement.

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Wii Sports Resort

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  1. Wii Sports Resort Representation

  2. What is Represented? • The Island • The people • The scenery • The ‘props’

  3. The Island Clearly based on Hawaii Beautiful Idyllic Clear skies and waters Safe (lighthouse) But what about the volcano? Adds a new level of excitement • What sort of a place is Wuhu Island?

  4. The People Rounded No hands Cartoonish Low-level of verisimilitude

  5. The Scenery Palm trees Sandy beaches Neatly mowed grass Mountains But look at the houses... Gothic architecture Given a modern twist Gives the island a very European feel...

  6. The Props • Lots of branding • Cute dog – think about audience • Like living in a cartoon

  7. Comparative Representations • GOW2 – gender, race • Fable – gender, race • Wii Sports – genderless • Raceless??? Attempts to be race-neutral, but there are lots of white people and fewer other ethnic groups... ...what does this say about the game’s positioning in world markets?

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