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PROI CEE Public Relations & Communication in Central Eastern Europe. About PROI worldwide. PROI is the world’s largest network of independent PR & Communication agencies Established in 1970 64 companies – of which 23 in Europe Presence in 100 cities in 50 countries

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slide1

PROI CEE

Public Relations & Communication in Central Eastern Europe

about proi worldwide
About PROI worldwide

PROI is the world’s largest network of independent PR & Communication agencies

Established in 1970

64 companies – of which 23 in Europe

Presence in 100 cities in 50 countries

Most agencies have a top-5 leading position in their country / state

3200 staff - US$ 425 mio billings

4400 clients worldwide

proi one of world s leading pr networks
PROI – One of world’s leading PR networks

Rated # 4 of global PR Holding Companies

Turnover in mln $

Source: Paul Holmes, 2012

about proi cee
About PROI CEE

A regional subgroup within PROI worldwide

Close cooperation between some of the strongest PR agencies in countries throughout Central Eastern Europe.

All PROI CEE agencies are independent, owner-managed and hold a top position in their country.

Together PROI CEE agencies

  • employ 110 consultants
  • have an annual turnover of 12,8 million EURO
  • actually serve 96 clients
proi cee offers cross border pr project management
PROI CEE offers cross border PR project management
  • Regional strategy with local nuances
  • Media relations covering the best journalist network
  • Marketing PR: regional positioning, endorsement and engaging
  • Cross regional Corporate PR, establishing one clear cut image
  • Community relations on all levels
  • Regional issue management and lobbying
  • Financial PR
  • Change management and internal PR
  • Strengthening B2B relations throughout CEE region
proi cee1
PROI CEE

regional strategy

regional campaign & account management

regional knowledge

local implementation & drive

how we work
How we work?
  • PROI CEE agencies are all independent companies – operating in their country, offering first class local knowledge and relations.
  • Within the PROI CEE network, agencies meet quarterly to exchange knowledge and experience – and create a CEE PR knowledge center.
  • For cross border projects, one lead agency is assigned being the major contact and client / campaign coordinator. Depending on the client wishes, the scope and type of the campaign client contact may be local as well, still being supervised by the lead agency.
how we work1
How we work*?

* Basic model – may be adapt to individual situation and client needs

REGIONAL CAMPAIGN

One lead agency

  • Account management
  • Reporting
  • Strategies
  • Planning
  • Supervision and quality control
  • Financials

Country agencies

  • Local tactics
  • Local implementation
  • Reporting to lead agency
  • Contact with client where required

CLIENT

LEAD AGENCY

countryagency

countryagency

countryagency

countryagency

why work with proi cee
Why work with PROI CEE ?

The international network experience

  • One contact and coordination
  • Expertise from around the region allocated to the client / project
  • Fluent internal organization and communication on projects
  • Full range of PR and communication services

First class local know how

  • Extensive experience and broad network on local markets
  • Thorough understanding of local situation, needs and habits
  • Agencies are owner-driven, ensuring the highest quality level
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CENTRAL EASTERN EUROPE

Austria

Sabine Pöhacker

sabine.poehacker@communications.co.at

+43 1 315 14 11 0

www.communications.co.at

Czech Rep.

Pavlina Rieselova

rieselova@ewingpr.cz

+420 603 154 583www.ewingpr.cz

Poland

Dirk Aarts

dirk.aarts@247pr.pl

+48 508 154 500

www.247pr.pl

Slovakia

Michaela Benedigova

benedigova@seesame.com

+421 2 4342 2978

www.seesame.com

Baltics

Arturas Jonkus

a.jonkus@publicum.lt

+370 686 42 450

www.publicum.lt

Hungary

Attila Piskoti

piskoti@premiercom.hu+36 30 280-06-15www.premiercom.hu