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Advancing Consumer Rights in Chinese Business: A Practical Guide

Explore how Chinese businesses can enhance consumer rights by openly communicating, seeking feedback, acting in solidarity, and more. Learn from successful practices and understand the roles of government and business in this advancement.

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Advancing Consumer Rights in Chinese Business: A Practical Guide

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  1. Aiming Higher:Chinese Businesses Advancing Consumer Rights Beverly Kracher Associate Professor of Business Ethics & Society College of Business Administration Creighton University Omaha, Nebraska, USA

  2. Background • Focus: Chinese firms’ advancement of stakeholder issues, specifically, consumer rights • Definitions of “consumer rights” • Government’s role in protecting consumer rights • Business’s role in protecting consumer rights Kracher, CIBE Conference 2007

  3. Paper Thesis • We must identify practical guides for Chinese business firms to advance consumer rights – focus on the positive rather than the negative • Cite examples • Consider the business practices that enhance consumer rights Kracher, CIBE Conference 2007

  4. Business Practice #1 – Openly Communicate Interests Chinese companies are communicating their interest in consumer rights via their websites. Kracher, CIBE Conference 2007

  5. Kracher, CIBE Conference 2007

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  8. Business Practice #2 – Seek/Respond to Consumer Feedback Banking http://news.bbc.co.uk/2/hi/business/6665105.stm Kracher, CIBE Conference 2007

  9. Business Practice #3 – Act in Solidarity • Banking • Air conditioning industry • Express Delivery industry Kracher, CIBE Conference 2007

  10. Business Practice #4 –Create Appropriate Business Systems • Drinking Water Industry • E-supervision Initiative Kracher, CIBE Conference 2007

  11. Business Practice #5 – Go Above and Beyond the Law Computer industry Kracher, CIBE Conference 2007

  12. Kracher, CIBE Conference 2007

  13. 5 Business Practices that Advance Consumer Rights • Openly communicate interests • Seek/respond to consumer feedback • Act in solidarity • Create appropriate business systems • Go above and beyond the local and national laws Kracher, CIBE Conference 2007

  14. Conclusion and Future Work • Balanced perspective is key for maintaining a sense of pride and respect for honorable Chinese business firms • We must stem the tide of cynicism by reporting positive examples of Chinese firms advancing consumer rights Kracher, CIBE Conference 2007

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