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Consumer magazines

Consumer magazines

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Consumer magazines

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  1. Ian Reeves Consumer magazines

  2. The UK print sector £3.4bn £6bn £5.2bn

  3. Three main magazine sectors • Consumer magazines:E.g Cosmopolitan, GQ, Take a Break, Mainly bought in newsagents or sent through post as subscriptions. Mainly paid-for. Some given away free. • Business to Business magazines:E.g Computer Weekly, Building Design, Farmer’s Weekly, Mainly sent through post as subscriptions. Mixture of free and free ‘controlled circulation’. • Consumer magazines:E.gAsda Magazine, AA magazine, High LifeEither distributed at sales tills, or sent through post to club members. Mainly free. Some paid-for.

  4. One smaller magazine sector • Newspaper magazines:distributed as part of newspaper package, usually in weekend editions.

  5. Consumer magazine data • More than 2,500 magazine titles sold in the UK today • But that’s down from peak of 3,445 in 2006 • 296 million ABC-audited magazine copies sold in UK in 2013 • Audited UK magazines newstrade worth £396.1m in 2013 • 59 million magazine copies sold as subscriptions

  6. Number of magazine titles • Number of titles published in UK since 1980

  7. Sector breakdown

  8. Top 10 consumer magazines • TV Choice • What’s On TV • Take a Break • Radio Times • Slimming World • New • Closer • Chat • Glamour • OK!

  9. Impact of digital editions

  10. Big consumer publishers • IPC • National Magazines (Hearst UK) • Bauer • Immediate Media • Conde Nast • Dennis Publishing • Haymarket • Egmont • Future Publishing

  11. Further reading • Digital magazines: how popular are they? • The decimation of UK magazines • Free print model grows as newsstand falters • Marketforce report 2013 (see module note attachment)