Where is Hong Kong Cyberport? - PowerPoint PPT Presentation

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Where is Hong Kong Cyberport?

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Where is Hong Kong Cyberport?
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Where is Hong Kong Cyberport?

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  1. Where is Hong Kong Cyberport? • 24-hectare site in south western part of Hong Kong Island • Panoramic waterfront facing South China Sea • Vicinity of the University of Hong Kong 15 minutes to Central 35 minutes to Airport

  2. Hong Kong Cyberport • Cooperation between HKSAR government and PCCW • US$2 Billion total project cost (2000-2007) • 100% owned by Hong Kong SAR Government

  3. What is Hong Kong Cyberport? • Fusion of technology, people, and business • Grade A office buildings • (95,000 m2) • Arcade (27,000 m2) • 5-star hotel (173 rooms) • 2,930 residential units • 10G/ 1G fiber-optic network and WLAN coverage • Creating a strategic cluster of 100+ companies in • IT applications • information services • multi-media content creation

  4. Cyberport Development (from mid 2000 – late 2004 – 2007) Cyberport 1 (completed) Cyberport 3 (completed) Cyberport 2 (completed) Cyberport 4 (open in late 2004) Le Méridien Cyberport (opened) The Arcade (open in phases in 2004) Residential Portion2004-2007(To be completed in 5 Phases)

  5. The Missions of Hong Kong Cyberport • Create Hong Kong IT Flagship • Integration of Technology, People, Business • Unique Platform Bringing Technology Closer to Market • Facilitate IT Cluster Formation • Finding & Recruiting Strategic Tenants • Linking with Government Incentives/Funding • Nurture IT Professionals • Collaboration with Academia (HKU’s Cyber Institute) • Professional Training & Forum • Support Development of IT/Creative Industries • Facilitate Commercialization and Content Delivery • Initial Focus on Digital Media & Wireless Application

  6. Cyberport Tenants • 28 Tenants (as of today) • Companies of different origins, sizes and at different stages of development • MNC: Microsoft, GXS International • North America: Sybase, Rainbow • Europe: SmartTrust, Schneider Electric • China: Shenzhen Strength • Hong Kong: PCCW, CSL, Centro • SME: Outblaze, Noah, DBTRONIX

  7. Digital Media Centre at Hong Kong Cyberport • 1,000 m2 area of state-of-the-art : • A/V studios • A/V production centres • networked render farm – 100 CPUs, 24/7 • motion capture system, 3D scanning and storage • Testing platform with latest/unreleased hardware from major vendors • Training sessions, seminars to assist SME tenants in digital media industry • US$7M funding from the government, opens in March 2004

  8. Hong Kong Wireless Development Centre • Managed and operated by Wireless Technology Industry Association, a neutral body • Central testing facility for SMEs, with information library on industry standards and trends • 5 development suites with connectivity to all major local mobile operators; showcase of wireless solutions • Sponsorship from over 30 key industry players including mobile network operators, handset manufacturers and software vendors • Opened on 15 December 2003

  9. What Cyberport Is and Is Not • Cyberport is • A Platform for content delivery (content = Music, Edutainment, Game, Animation, and Advertising, or MEGAA) • Strategic cluster of IT and IS companies • Integration of technology, people and business • State-of-the-art IT flagship of Hong Kong • A place to develop creative contents & value-added services • Technology neutral and commercialization focused • Cyberport is NOT • Just another commercial real estate project • Dedicated to research and development • Development of specific new technologies, i.e. high-tech park • Facilities for mass production • Focused on hardware or firmware

  10. Youth and Happinessat the Cyberport Arcade

  11. The Arcade at Cyberport • A 300,000 sq.ft. specially designed retail complex with extensive AV displays and IT capabilities • To be opened in mid-2004

  12. Opportunities for the Arcade • Location • Panoramic ocean view • 200,000 sq.ft. French garden directly accessible • 2,930 residential flats right next door • Targeted local population of 350,000 in the Island South • Unique architectural design • High ceiling and Ocean View Court center stage • Multimedia AV displays for content delivery • Arcade is the key transition element • Resident Bel-Air branded successfully with high traditional values, i.e. French chateau elegance and quality • Cyberport portion has been positioned as high-tech, state-of-the-art in IT, and HK’s IT flagship • Embracing the old and the new, the emotional and the rational, the art and the science aspects of human existence

  13. “Youth and Happiness” Strategy (1) • Happiness • Romance and wedding • Entertainment venues • Food and beverage offers • Youth(the latest and newest in high-tech) • Edutainment • Toys and games • Life style electronic products

  14. “Youth and Happiness” Strategy (2) • Make Cyberport Arcade the first and foremost wedding destination in Hong Kong and Pearl River Delta. • One-stop shopping for wedding needs, special packages on food and beverage • Hotel can offer bridal suites • Pier can provide cruise • DMC can provide multi-media service • Augmented by high-tech gadgetry, e.g. wedding robot • The ocean view and large water front area lend themselves to a perfect photo location for the young couples (romance) and tourists, which will create traffic for the arcade

  15. “Youth and Happiness” Strategy (3) • Arcade of “Youth and Happiness” is the ultimate destination to be “young and informed”, “educated and entertained” and “touched and romanced” • Ocean View Court can be used as center stage to show case new or innovative products in edutainment, children toy/game, youth life style electronics, new mobile handsets show, new car shows, when there is no major events • Organize unique promotional activities with tenants, e.g. 50th anniversary of Barbie doll by Wise Kids, hosting World Cyber Games 2005, etc. • Major promotion events proposed for 2004: Film Gala, Global ICT Summit, Mini Concert, Arcade Grand Opening, Charity Shows, Christmas Carnival • Joint promotion with Hong Kong Tourism Board to make Cyberport a key part of “South HK Tour Loop”

  16. Cyberport Demographics • Office Portion • About 100 companies and 10,000 professionals • 500 additional supporting staffs • Hotel Portion • 173 rooms, about 250 guests at full occupancy • About 150 hotel service employees • Arcade Portion • 300,000 sq.ft. shopping and 600,000 sq.ft. water front • Serving 350,000 south island population (Baguio Villa and Pokfulam Road, Shouson Hill, Repulse Bay, etc.; $33,000 to 135,000 income per month) • Residential Portion • 2,930 flats, about 10,000 residents

  17. Thank You!