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Welcome

Welcome. Loren Gray Director of eCommerce Ocean Properties Ltd & Affiliates. Generating Revenue in Hospitality ‘Old School Style’ with Today's Tools. The One You Actually Had. T wo Vacations. The One You Talk About. So we’ve come along way right?. Cell phone if you break down.

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Welcome

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Presentation Transcript

  1. Welcome Loren Gray Director of eCommerce Ocean Properties Ltd & Affiliates

  2. Generating Revenue in Hospitality ‘Old School Style’ with Today's Tools

  3. The One You Actually Had Two Vacations The One You Talk About

  4. So we’ve come along way right? Cell phone if you break down GPS for where to turn Guide to the biggest ball of twine that you might drive by DVR or smart phone or tablet for the kids Online ‘Everything’

  5. Guest satisfaction is still king! Advocates, (as we now call them) are spreading the word of mouth, and its still the best business marketing that you can have.

  6. Advertising Marketing “is the means of promoting the sale of ones products.” “is the means of identifying your brand, who you are and what you are.”

  7. Communication Reasonable two way communication, or as my parents told me there are two ways to listen and one way to talk… for a reason.

  8. Communication WORD OF MOUTH Roadside Signs Newspapers AAA Magazines Brochures Chamber of Commerce Hotel Index

  9. Advertising? Final Solution MARKETING

  10. Two Questions How are they coming to us? How will they use what they discover?

  11. Those who have done business with us before There are only three types of people we deal with… Past Those who know about us PRESENT Those who don't know about us FUTURE

  12. Transient Group

  13. What’s our focus

  14. Things I have Learned 2,000 'fans' is base critical mass for an active self creating community Consistency beats brilliance any day Create a 'Voice' and stick with it Have as many trusted admins as you can solicit at your property for posts Its costs about $1 per new follower when advertising for them Video / pictures / links / posts order of success Time your posts to the benefit of your guest not yours Take time with your images (correct size and content) remembering you can promote yourself with them now Don't have Fridays fish special on Saturdays board

  15. What are the 9 types of Postings? Photo  Video  Link  Status Question (Poll)  Photo album  Offer  Milestone Event

  16. Third Party Services

  17. Who Does Facebook Ad’s? Let’s Talk About Power Editor

  18. Did you know you can GEOFencean FB ad? Did you know you'll be able to in July begin to promote VIdeo ads in Facebook? Did you know with an authorized Facebook Vendor you can do retargeting through the Facebook Exchange?

  19. The 50/30/20 Guide What Do We Talk About? 50% News 30% Personality 20% Business

  20. How To Avoid Content ‘Burnout’ Family Soft Adventure Eco / Green Historical & Cultural Romance Dining & Nightlife Off the Beaten Path Property Amenities Cross Property / Destination Promotion

  21. Massive Stats To Use Only From A Download

  22. Tools To Schedule With

  23. All This Is Not Just About Transit Business

  24. Wrap Up "I don't want to market to everybody, I want to market to you"

  25. Questions

  26. Thank You Loren@LorenGray.com 813-421-GRAY Facebook.com/loren.gray Twitter.com/lorengray Linkedin.com/in/lorengray

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