Apple, Inc. Katie Ficken, Kelsey Combest, Ryan Lacy TEAM 1
Company Mission Statement • “Apple is devoted to bringing the best computing lifestyle to all students, educators, creative professionals, and consumers around the globe through its innovative hardware, novel software and modern Internet offerings. Apple strives to be the forerunner of performance, innovation, and style.”
Company Vision Statement • Apple’s vision is for consumers everywhere to get the best in their consumer electronics experience by providing the most convenient, easy to use, and modern products.
Core Values • We believe in the simple, not the complex. • We participate only in markets where we can make a significant contribution. • We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. • We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.
External Analysis – Computer/Software • General Enviroment • Economic Factors • Political Factors • Social Factors • Technological Factors • Competitive Factors • Geographical Factors • Industry/Competition • Porter’s Five Forces
External Analysis – Consumer Electronics • General Enviroment • Economic Factors • Political Factors • Social Factors • Technological Factors • Competitive Factors • Geographical Factors • Industry/Competition • Porter’s Five Forces
Internal Analysis • Organizational Resources • Internal Audit
Competitor Analysis – Computer/Software • Leader in Competition • Apple’s Competitive Strategy • Competitive Actions • Strategies Against Competitors
Competitor Analysis – Consumer Electronics • Leader in Competition • Apple’s Competitive Strategy • Competitive Actions • Strategies Against Competitors
Strategic Issue #1 • Issue: A Greener Apple • Recommendation • Implementation
Strategic Issue #2 • Issue: Broadening Apple’s Service Provider Market • Recommendation • Implementation
Conclusion • Innovative • Blue Ocean • Level 5 Leader • Steve Jobs • Future Goals and Expectations • Verizon • Greener