Apple Biography Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.
The company designs, manufactures & markets • Personal computers • Mobile communication devices • Portable digital music player • Software • Networking solutions.
Apple is leading the consumer technology world with its revolutionary products • OS X software • iLife • iWork • iPod • iTunes • iPad • iBookstore • Mac Book Pro • Mac Book Air
Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings
Distribution Apple Inc. utilizes a variety of direct & indirect distribution channels, such as: • its retail stores • online store • third-party cellular network carrier • wholesalers • retailers • value-added resellers.
Marketing Strategy • Brand: • Simplistic lifestyle • Imaginative (emotion, passion and dreams) • User-Friendly • Innovation • Apple competes in different • markets: • Computers and Software • Digital music • iPhone Apple strives to create innovative products and services for their consumers. A humanist company that strives to have a heartfelt connection to their consumers.
Communication Strategies • Apple promotes its products by using a variety of marketing media including television commercials, print ads (magazines, billboards, newspapers) and online communications. • Mac vs. Pc commercials
Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S. • Apple Inc. supplies & manufactures many of components by sole-sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.
Apple’s Game Console iPhun, a game console which allows you to play multiple game apps without having to plug in each one when ready to play.
iPhun iPhun iPhun
iPhun micro Apple Apple Apple October 2010
iPhun Controllers • Standard USB controllers • Cordless Precision controller • GT Force • iP ii Controller
High-Speed HDMI® Cable (6.5ft) 1080p HDMI cable that's CL3-rated for in-wall installation. This high-bandwidth design is ready to deliver your ultimate high-definition audio/video experience HDMI® over Cat5E Extender $30.00 1080p and HCDP™-compatible; extend your HDMI signal up to 200 feet (60 meters) over Cat5!
iPhun Memory capacity 3.20GHz Intel Core i3 3.20Ghz Dual Core i5 +$50.00
iPhun Storage Capacity • Seagate 120 GB SATA 7200 RPM Hard • Seagate 500 GB SATA 7200 RPM Hard Drive + $60.00 • Seagate 1 TB SATA 7200 RPM Hard Drive + $90.00
The iPHUN iPhun2go
iPhun Accessories • Rechargeable Battery • Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an external DVI monitor or projector
Target Audience • Game enthusiasts Middle and high class socio-economic Technology fans • young and old generation