Apple Biography • Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.
The company designs, manufactures & markets personal computers, mobile communication devices, portable digital music player, & sells a variety of related software, services, & networking solutions.
Apple is leading the consumer technology world with its revolutionary Macintosh personal computer, OS X, iLife, iWork, iPod, iTunes, iPad, iBookstore, Mac Book Pro, Mac Book Air, & Etc…
As of September 25, 2010 Apple Inc. had approximately 46,000 full-time equivalent employees & an additional 2,800 Full-time equivalent temporary employees and professional contractors.
Apple Mission Apple is committed to bringing the best personal Computing experience to students, educators, creative professional and consumers around the world through its innovative hardware, software and internet offerings.
Apple Inc. intense Competitors • Apple Inc. competes with big companies such as: Microsoft , IBM, Motorola, Dell Inc., Hewlett-Packard Company, Teradata Corporation, Lexmark International Inc., Silicon Graphics International Corp. Nice-System Limited Company, Socket Mobile Inc., & Etc…
Apple Inc. Market & Distribution • The company’s customers are primarily in the consumer, SMB, education enterprise, government & creative markets. Apple is focused on expanding its market opportunities on mobile communication & media devices, including iPhone & iPad.
Apple Inc. utilizes a variety of direct & indirect distribution channels, such as its retail stores, online store, & direct sales force, & third-party cellular network carrier, wholesalers, retailers, & value-added resellers.
Apple Inc. Foreign & domestic Marketplace Operations • Approximately 44% of the company’s net sales in 2010 came from sales to customers inside the U.S. • Apple Inc. supplies & manufactures many of components by sole-sourced third-party vendors in U.S., China, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Netherlands, the Philippines, Taiwan, Thailand, & Singapore.