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Understanding Global Cultures. Nigeria. Cultural Metaphors. “Cleft National Cultures” Ch. 15 The Malaysian Balik Kampung Ch. 16 The Nigerian Marketplace Ch. 17 The Israeli Kibbutzim and Moshavim Ch. 18 The Italian Opera Ch. 19 Belgian Lace. Cultural Metaphors.

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cultural metaphors
Cultural Metaphors

“Cleft National Cultures”

  • Ch. 15 The Malaysian Balik Kampung
  • Ch. 16 The Nigerian Marketplace
  • Ch. 17 The Israeli Kibbutzim and Moshavim
  • Ch. 18 The Italian Opera
  • Ch. 19 Belgian Lace
cultural metaphors5
Cultural Metaphors
  • four generic types of cultures, plus
    • “Cleft National Cultures”
      • one in which the subcultures of the diverse ethnic groups are difficult to integrate
cultural metaphors6
Cultural Metaphors
  • Unit of analysis in the book = the nation or national culture
  • Other “units of analysis” may include:
    • one person (e.g., Paul Buffalo)
    • the family (e.g., Strodtbeck)
    • the community
    • a region
    • a culture
slide7
Culture Counts

and it counts quit a bit

slide8
Geert Hofstede (1991)
  • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)