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This chapter delves into the significance of the Mexican fiesta as a cultural metaphor, exploring how it reflects the essence of Mexico's national culture. It also discusses the concept of "Torn National Cultures" with a focus on Russia, a nation that has experienced detachment from its roots. The unit of analysis in the book centers on the nation or national culture, while highlighting alternative units such as individuals like Paul Buffalo, family dynamics, communities, regions, and broader cultures. Geert Hofstede’s research, particularly the IBM study, underscores that national culture plays a pivotal role in shaping attitudes, accounting for 50% of the variations across IBM's global operations.
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UnderstandingGlobal Cultures Mexico
Cultural Metaphors “Torn National Cultures” • Ch. 20 The Mexican Fiesta • Ch. 21 The Russian Ballet
Cultural Metaphors • four generic types of cultures, plus • “Torn National Cultures” • one, such as Russia, that has been torn from its roots at least once
Cultural Metaphors • Unit of analysis in the book = the nation or national culture • Other “units of analysis” may include: • one person (e.g., Paul Buffalo) • the family (e.g., Strodtbeck) • the community • a region • a culture
Culture Counts and it counts quit a bit
Geert Hofstede (1991) • IBM study demonstrated that national culture explained 50% of the differences in attitudes in IBM’s 53 countries (p. 5)
