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Understanding Global Cultures Chapters 14-16. Scott Bearder , Eric Bulthuis , Kathryn Davis, Eric Launer , Philip Lawson, Destinie Martinez, Raz Sanchez, William Turner, Chandra York. Canada. Population 32 million 2 nd Largest-nation in size . Canada’s Historical Background.

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Understanding Global Cultures Chapters 14-16

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understanding global cultures chapters 14 16
Understanding Global CulturesChapters 14-16

Scott Bearder,Eric Bulthuis, Kathryn Davis, Eric Launer, Philip Lawson, Destinie Martinez, Raz Sanchez, William Turner, Chandra York

  • Population 32 million
  • 2nd Largest-nation in size
canada s historical background
Canada’s Historical Background
  • 1670: Hudson Bay Company
  • 1763: Treaty of Paris
  • 1867: Dominion of Canada
  • WWI & WWII
  • 1965: Maple Leaf Flag Officially instated
egalitarianism outlook
Egalitarianism & Outlook
  • Egalitarianism: the doctrine of the equality of mankind and the desirability of political and economic and social equality.
outlooks of canadians
Outlooks of Canadians
  • Backpacks
  • Beavers
  • Canadians are more Diplomatic
    • Wrong Dish
  • Good manners/conflict avoidance
  • Universal Health Care & Social Safety Net
the canadian mosaic
The Canadian Mosaic
  • Canadians have a strong appreciation of foreign cultures and actively encourage immigration
  • Canada is known as a “global village”
  • Influx of immigrants has improved the Canadian economy
  • http://www.youtube.com/watch?v=BRI-A3vakVg
canadians as non u s americans
Canadians as Non-U.S. Americans
  • Despite a history of cooperation with the United States , many Canadians dislike being mistaken for Americans
  • Canadians agree that little national pride is a good thing
  • Non-U.S. American bias, but not anti-American
canadians as non u s americans1
Canadians as Non-U.S. Americans
  • It is difficult to be the less prosperous neighbor of the U.S.
  • Since 1993 U.S. Hockey teams have consistently won the Stanley Cup, hockey’s highest honor, with Canadian players
french wine
French Wine
  • Most well-known grape varieties
  • More than 5,000 varieties
  • France is still the leader in wine production
  • Five principal elements of wine
french wine pureness
French Wine: Pureness
  • A wine’s characteristics are a summation of its past
  • Vital components
    • Soil
    • Climate
    • Vine type
    • Viniculturists
  • Vendage (Harvest period): preoccupation with time. Has to be accurate to get the exact pureness.
  • Historical difficulties
a perfect land
A Perfect Land







  • View their country as special and unique
  • Perfectionists
    • Symmetry, balance, and harmony
historical roots
Historical Roots
  • Celts/Gauls
    • Earliest traceable ancestry of the French
  • Romans took over in 52 BCE (Caesar)
    • 500 years invasions continued from Germanic tribes
  • Renaissance and Louis XIV
    • “L’état, c’estmoi”… “I am the state”
    • Navy and emergence of culture all over Europe
    • Widening gap=French Revolution 1789
  • Napoleon III
    • Code Napoleon (still felt today)
  • World War I
    • Victory yet tremendous loss
  • World War II
    • Hopelessness and disgrace under German occupation
troubled years
Troubled Years
  • Phylloxera Vastatrix 1865-1895, all vineyards in France destroyed
  • Much like this re-routing, the people of France have been replanted over the years.
  • Louis XIV has been credited with instilling gradeur into French culture and minds.
    • Cherished universal values
    • Beacons to the world
  • Favored, possessors of ideas and values coveted and treasured by the rest of mankind.
    • “God loves the French the best”
  • Don’t judge the French immediately without taking into consideration past trial and tribulations they’ve been through.
french wine classification
French Wine: Classification
  • Through fermentation, wine develops its final personality, blend, and balance.
  • Four major classes of wine:
    • Appellation d’OrigineContrôlée
    • VinsDélimités de QualitéSupérieur
    • Vins de Pays
    • Vins de Table
  • Four major social classes:
    • Haute bourgeoisie
    • Petite bourgeoisie
    • Classes moyennes
    • Classes populaires
creating order
Creating Order
  • http://youtu.be/M-npsx9Msu8
  • http://youtu.be/K8yJ1XZe5LU
  • Savoir-vivre
    • Good and bad
  • “codified”
  • French vs. U.S. advertising
  • French Subway system
  • Introduction order and business status
cartesian legacy
Cartesian Legacy
  • Control and refine life due to Descartes
    • “I think, therefore I am”
  • Leave nothing unexplained
  • Presentations given from the heart
    • Agendas, time factors, and conclusions are not of imortance.
  • Business importance demonstrated physically
    • Room layout
  • Top-down importance
managerial style
Managerial Style
  • Top management is tight knit and of higher education
    • Difficult to move up the corporate ladder
  • Best wines are equivalent to best presentations
  • Uncertainty makes business lunches long and implies lack of control in French culture
  • Things are changing though:
    • Avg. lunch time 90mins-> 40 mins
    • Business cafes 200,000 -> 50,000 (despite population growth)
    • Individual wine consumption 26.5 gallons/year -> 14.5 gallons
classifying behavior
Classifying Behavior



High-context culture

Simple communication

One word has elaborate meaning

Group forming culture

  • High and low context behavior
    • High: they do not need explicit and/or written communication to understand one another
    • Low: excessive bureaucratic rules and regulations
  • Need to know each other adequately enough to engage in business relations
  • The French smile
    • Waiters and clerks
  • The composition of wine is said to reflect the French
  • Work and play
  • Conversational style
  • Wine is extraordinary, intricate, and inconstant complex of different ingredients
  • The same is considered to be said of the French
  • The French tend to be monochronic
work play
Work & Play
  • By law the French must devote 5 weeks to vacation
    • Typically includes all of August
    • 40% of vacationers migrate to vacation spots such as Cote d’ Azur
  • Holidays, like food and wine, are taken very seriously
    • The French tend to prepare carefully and meticulously for them
  • Weekends tend to be devoted to family matters
conversational style
Conversational Style
  • They can be quick to criticize, but this is often only to stimulate discussion
  • If a conversation is worth beginning, it is worth cultivating into a meaningful discussion
  • Small mispronunciations have an unnerving effect
  • Conversation is considered a highly developed art
  • In conversational circles, there are two very different forms of addressing a person
    • Tu/Toi is reserved for only the closest friends and family members of the same age or younger
    • Vous, which is the second-person plural as well as singular, is used on a more formal level.
  • The wrong usage can spoil a conversation or jeopardize a relationship at an early stage
making friends
Making Friends
  • Don’t rush the process and allow quality to improve over time.
  • Whereas the Americans tend to have many small conversations with a number of people, the French prefer fewer conversations on much deeper levels
  • Smiling at someone you don’t know and saying hello is frequently considered provocative, not friendly
  • Family bonds are strengthened by eating weekend meals and taking extended holidays together
  • Although the French can be very romantic about love, the concept of marriage and children tends to be approached in a businesslike manner
women s role
Women’s Role
  • French women see themselves, and are regarded as the equals of men – equal but different
  • Presented with opportunities to play the same roles as men, women have shied away from doing so
  • Until 1964, wives had to obtain her husband’s permission to open a bank account, run a shop, or get a passport
  • The women’s liberation movement has been relatively slow in France. Like superior wines of France, its growth will be patient and organized
french education
French Education
  • Strictly controlled by government
  • Grade advancement is based on what skills they attain
  • 30 days of school year are exam days
  • 35 hours of school a week – shortest school year
  • Growth is directed towards certain diploma
  • Teachers make decisions that guide paths
french education1
French Education
  • Social status determines children’s opportunities
  • Educational opportunities are constrained
  • People pursue education in the United States
japan education
Japan Education
  • Grade advancement is automatic
  • Upper Secondary education is voluntary
    • 98% of students advance
  • School year begins in April
    • Some schools hold classes on Saturdays
  • French take very seriously
  • Growth is very slow and carefully chosen
  • Critical of how the U.S. values friendships
  • French are cautious when dealing with foreign business colleagues
      • Careful not to overexpose themselves
health fitness
Health & Fitness
  • Jumped on health craze that is sweeping across America and Europe
  • Jogging is on the rise
  • Tobacco is now seen as unchic
  • Wine consumption has decreased
  • 75% of Frances energy is provided by nuclear power
  • Provides 98% of citizens with medical care and benefits
  • Income is guaranteed to citizens over 65
  • Pension is equal to average wage
  • Mothers and babies get free care to boost birth rates
evolving culture
Evolving Culture
  • 1 out of 12 people are foreigners
  • 1 out of 20 is a Muslim
  • Grants citizenship to those born on French soil
  • Prejudice to foreigners
american football
American Football

Football is a cultural metaphor for understanding US Americans and US business behavior

-Football has now passed baseball as Americas real pastime

  • Football viewing should be mandatory
  • Super Bowl Sunday has replaced Christmas
  • http://www.youtube.com/watch?v=Z-sXaPcjBKs
the tailgate party
The Tailgate Party
  • Outdoor party involving barbecue grills, beer, food, and soda.
  • Complete strangers unified at tailgates.
  • Tailgates happen no matter time or conditions.
  • http://www.youtube.com/watch?v=8ENZQzavQfY&feature=related
pre game halftime entertainment
Pre-Game & Halftime Entertainment
  • Non stop entertainment during football games even when the game has not started or is in a time out
  • Bands in college football
  • Musical stars involved in the NFL halftime
strategy war
Strategy & War
  • All the aspects of football typify the American culture.
  • Strategy is fundamental in football, war, and American business.
  • Owners, coaches, players, even fans are compared to some aspect of war.
  • Business plans linked to football strategies.
selection the training camp and complex plays the playbook
Selection, the Training Camp, and Complex Plays/the Playbook
  • Selection and training are the keys to success in business as in football.
  • Specialized teams in football and business
individualized specialized achievement within the team structure
Individualized Specialized Achievement Within the Team Structure
  • Americans are group oriented.
  • Emphasis on group does not mean that everyone receives the same rewards or compensation
  • Salary's of CEO’s and QBs
  • Americans believe in equality of opportunity but not equality of outcomes
  • U.S. citizens far less likely to agree that it is important for government to guarantee that no one is in need.
  • More likely to agree that governments role is to provide freedom to pursue goals.
cont d
  • Football is team sport but the individual is glorified and celebrated.
  • All football major trophies are named after individuals who have contributed to the sport.
  • Individualism in football seems to be unsurpassed then in any other team sport. (similar to U.S. being the most individualist nation)
extreme specialization
Extreme Specialization
  • Professional football teams are multimillion-dollar corporations subdivided into departments and divisions
    • Coaches, medics, statisticians, marketing consultants, etc….
  • Even though football’s rules and regulations are changing their basic values and ideals stay the same
    • Much like U.S. society
  • Esteemed innovators
    • Bill Walsh (west coast offense)
    • Bill Gates (Microsoft)
competition as a goal
Competition as a Goal
  • U.S. Football has many rules protecting the game, so does America in protecting businesses in anti-trust laws
  • Each geographical region specialized in one area
    • Northeast: manufacturing
    • Midwest: agriculture
    • West: raising cattle
  • Each region battled for competitive advantages within each other ex. English and Irish
  • Checks and balances
technology and tools openness to change
Technology and Tools/Openness to Change
  • NFL: weight machines, cameras, and specialized equipment
  • America historically short on labor and long on raw materials
  • Fads in society and in football
aggression high risks and unpredictable outcomes
Aggression, High Risks, and Unpredictable Outcomes
  • According to the Myers-Briggs Type Indicator (most widely used personality scale) 75% of males and females are extroverted and aggressive in personal relations
  • Speed dating in America
    • And why women watch The Bachelor according to Washington Post columnist Paul Fahri
survival of the fittest huddling
Survival of the Fittest/Huddling
  • Social Darwinism
    • Survival of the fittest
  • The unpredictable nature of football relates to many people’s daily lives and professional careers
  • Huddling
    • No other sport in the world has something like this
  • The melting pot
  • Ex in business world: Wal-Mark morning meetings
manufacturing system
Manufacturing System
  • ASM- American system of manufacturing
  • Simplicity of design
  • Standardization of parts
  • Large-scale output
academic competitiveness
Academic Competitiveness
  • Numbers have huge impact on decision making
  • Standardized tests
  • Aptitude tests
saving time
Saving Time
  • The reason we have standardized tests
  • We are generally in a rush
  • Such as a football huddle
football perfection
Football & Perfection
  • “We are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect.”
    • Vince Lombardi
  • This is what immigrants think of America
nationalist beliefs
Nationalist Beliefs
  • Super bowl- World Championship
  • U.S. Americans believe that their country is the safest
  • Facts do not support such a conclusion
  • 400,000 churches in U.S.
  • 68% of U.S. members of a church