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Memory - PowerPoint PPT Presentation

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Memory. Mental Representations. For a stimulus to be remembered it has to be represented in the mind A mental representation is a psychological version (mental model) of a stimulus or category of stimuli A neural code such as “dogs” or “cars” . Mental Representations. Sensory Representations

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mental representations
Mental Representations
  • For a stimulus to be remembered it has to be represented in the mind
  • A mental representation is a psychological version (mental model) of a stimulus or category of stimuli
  • A neural code such as “dogs” or “cars”
mental representations1
Mental Representations
  • Sensory Representations
    • Stores information in a sensory mode such as the sound of a dog barking
  • Verbal Representations
    • Store information in words
    • The concept of “freedom” is a verbal representation
james model of memory
James’ Model of Memory
  • William James differentiated between primary and secondary memory
  • Primary
    • Immediate memory for information momentarily held in consciousness
  • Secondary
    • Stored information that can be recalled upon demand
standard model of memory
Standard Model of Memory
  • Sensory Registry (SR)
  • Short term memory (STM)
  • Long term memory (LTM)
sensory registry
Sensory Registry
  • Detects that something is there
  • Holds information for a fraction of a second
  • Creates a mental representation that it passes onto short term memory
  • Similar to a stroke on the keyboard of a computer
short term memory
Short Term Memory
  • Holds mental representations for up to 20-30 seconds
  • Limited capacity of 5-7 bits of information
    • (Telephone numbers)
  • Decides whether a mental representation is worth saving
  • Rehearsal- A deliberate effort to retain material in STM
  • Similar to a computer screen
long term memory
Long Term Memory
  • If one decides to save mental representations in STM they commit the data to LTM
  • Once in LTM the data is stored indefinitely
  • Serial position effect suggest we tend to remember data at the beginning of a sequence better than we remember data at the end of a sequence
  • Similar to a hard disc on a computer
evolution of the memory model
Evolution of the Memory Model
  • Serial Processing Model
    • Stages that occur in a particular memory sequence
    • Recent research questions whether this is accurate in that some memories are not consciously sent to LTM
    • Some evidence that LTM influences STM
  • Modules
    • View memory as a set of modules that can operate simultaneously (parallel) rather than in a serial sequence
evolution of the memory model1
Evolution of the Memory Model
  • Some LTM memories can be acted upon without conscious effort or STM
  • The underlying metaphor has shifted from mind as a computer to mind as brain
working memory
Working Memory
  • Working memory is the temporary storage and processing of information that can be used to:
    • Solve problems
    • Respond to environmental demands
    • Achieve goals
  • Working memory is active in that the information remains only so long as one is consciously using it
working memory model
Working Memory Model
  • Visual Memory Store
    • Temporary images
  • Verbal Memory Store
    • Based on sounds
  • Central Executive
    • Controls and manipulates visual and verbal stores
working long term memory
Working Memory

Temporary storage

Limited capacity

Work space to accomplish goals

Long Term Memory

Permanent storage

Unlimited capacity

Does not process, just stores

Working & Long Term memory
  • Memory technique that uses knowledge stored in LTM to accomplish goals
  • Key interaction between working and long term memory
  • Utilizes mnemonics such as:
    • SEC= Securities and Exchange Commission
    • USAID= United States Agency for International Development
forms of long term memory
Forms of Long Term Memory
  • Declarative
    • Facts and events such as September 11th
  • Procedural
    • How to knowledge such as riding a bicycle
  • Semantic
    • General (genetic) knowledge (cars in general)
  • Episodic
    • Memory of a specific nature ( my first car)
explicit implicit memory
Explicit & Implicit Memory
  • Explicit
    • Conscious recollection
    • Recall
      • Essay examination
    • Recognition
      • Multiple choice examination
  • Implicit
    • Behavior not requiring conscious recollection
    • Tying a shoe
everyday memory
Everyday Memory
  • Memory we use in our daily activities
    • Functional in that it is important to us
    • Focuses on remembering meaningful information
  • Perspective Memory
    • Memory for things we need to do in the future
    • Our mental “to do” list
encoding stimuli
Encoding Stimuli
  • Encoding
    • Processes used to store data in our brain
  • Encoding Specificity Principle
    • The match between the manner in which information is encoded and later recalled
      • Goal to memorize
      • Goal to understand
      • Context
      • Emotional state at time of stimuli
levels of processing
Levels of Processing
  • The degree to which information is elaborated, reflected upon and processed
  • Shallow
    • Little effort expended
    • Often used for multiple choice exams (details)
  • Deep
    • A great deal of energy is devoted to an event or stimuli
    • Necessary for essay exams (underlying concepts)
representational modes
Representational Modes
  • The more ways a memory can be encoded the greater the accessibility for retrieval
  • Retrieval Cues
    • Stimuli or thoughts that can be used to facilitate recollection
  • A special dining experience at a finer dining establishment will include:
    • The atmosphere of the location
    • The visual presentation of the food
    • The odors of the food
two strategies to remember
Two Strategies to Remember
  • Mnemonic Devices
    • Systematic shortcuts
    • “RAW” to remember




  • Method of Loci
    • Associate new information with something familiar
sq3r method
SQ3R Method
  • Survey
    • Pager through a chapter
  • Question
    • When beginning a section turn the heading into a question
  • Read
    • As you read attempt to answer the questions you posed about the section
  • Recite
    • Mentally (or orally) answer your questions
  • Review
    • When you finish the chapter, recall your questions and relate what you have learned to your experiences and interests
  • Rehearsing information over a period of time is more effective than waiting until the last minute
  • Cramming the night before an exam
    • better than not studying at all
    • not nearly as effective as studying over the course of several weeks
biology of memory
Biology of Memory
  • Network of Association
    • Each piece of information is stored in a node
    • Activating one node triggers activation in closely related nodes
  • Spreading Activation Theory
    • Suggests nodal networks are hierarchically organized from narrow networks through broader connections
  • Patterns of thought that render the environment relatively predictable. Schemas fill in the missing pieces in a situation and serve to bias our perceptions
    • Police officers issue speeding tickets
  • An active process of reconstruction of the past
    • I got a ticket once and lost my license for 30 days
  • Schemas greatly influence our perception of a new event
    • That officer might issue me a ticket
seven sins of memory
Seven Sins of Memory
  • Transience
    • Memories fade away
  • Absent-Mindedness
    • Failure to remember due to distraction
  • Misattribution
    • Misremember source of a memory
  • Suggestibility
    • Thinking we remember something that someone actually implanted in our minds
seven sins of memory1
Seven Sins of Memory
  • Bias
    • Distorting the way we recall events in a way we would rather remember
  • Persistence
    • Retaining (rehearsing) memories we would rather forget
  • Forgetting
    • Inability to recall
  • Steep drop in our ability to recall
  • Availability & Access
    • Availability- The data is “in there”
    • Access- Our ability to retrieve the data
  • Flashbulb Memories
    • Vivid memories of exciting or high consequence events
decay theory
Decay Theory
  • Suggests forgetting is a result of fading memory tracts if not used
  • We tend to rehearse important memories and ignore others
interference theory
Interference Theory
  • Proactive Interference
    • Previously stored memories interfere with new information
      • One refers to their current partner by their previously partner’s name
  • Retroactive Interference
    • New information interferes with stored memories
      • Your new cell # interferes with remembering your previous cell #
motivated forgetting
Motivated Forgetting
  • We actively desire to forget (repress) something or some event
    • A bad argument with your parents
    • A break up with a significant other