1 / 8

BAUER PLACE PORTFOLIO – NORTH WEST

BAUER PLACE PORTFOLIO – NORTH WEST. MEDIA PACK Q4 2013. BAUER place portfolio north west. 1.4 million listeners No.1 for reach and Share 66% higher reach than our nearest competitor 60 % more listening hours Average age 38.

quanda
Download Presentation

BAUER PLACE PORTFOLIO – NORTH WEST

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BAUER PLACE PORTFOLIO – NORTH WEST MEDIA PACK Q4 2013

  2. BAUER place portfolionorth west • 1.4 million listeners • No.1 for reach and Share • 66%higher reach than our nearest competitor • 60% more listening hours • Average age 38 Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO NORTH WEST REACHES 1,396,000 ADULTS EVERY WEEK • 43% of listeners are male, 57% are female • 57% of listeners are ABC1, 43% C2DE • 76% of listeners are Main Shoppers • 38% of listeners have children 0-14 • Has a commercial Share of 21.3% Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  4. REACH BY AGE BREAK WEEKLY REACH (000) Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec 13

  5. ADULT REACH VS COMPETITION WEEKLY REACH (000) The Bauer Place Portfolio – North West reaches 553,000 more listeners than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec13 Stations marked with a * does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – North West has over 2.4 million more listening hours than its nearest competitor Source: RAJAR, Bauer place portfolio North West TSA, 6 moths PE Dec13 Stations marked with a * does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – North West reaches 2.7 million adult listeners over 13 weeks Source: RAJAR, Each in own TSA, 6 moths PE Dec13 Predicted cumulative audiences

More Related