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Director of Client Services at Vende Social | LinkedIn Expert and Internet Marketing Guru

Connect with Ray Larson, the Director of Client Services at Vende Social, for expert guidance on internet marketing, LinkedIn strategies, and social media management. Discover the benefits of tailored content plans and explore the importance of LinkedIn for business growth.

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Director of Client Services at Vende Social | LinkedIn Expert and Internet Marketing Guru

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Presentation Transcript

  1. WELCOME August 2016

  2. WHO AM I? • Connect with me please! • linkedin.com/in/raymlarson • @raymlarson • rlarson@vendesocial.com • Director of client services and winning for Vende Social • 19 years of internet marketing for my own businesses • Education: • MS, Internet Marketing, Full Sail University • MBA, University of Miami • MA, Military History, Norwich University • BBA, University of Miami • Master’s Certification, Internet Marketing, University of San Francisco

  3. AUGUST COACHING CALL AGENDA Review the content plan Sales Funnel Recent digital marketing news This month’s training: LinkedIn

  4. REMINDER OF THE TAILORED POST BENEFITS: You don’t have to come up with compelling content every day to maintain a social presence. You won’t have to take the time to figure out what to say, when to say it, or what to do. You can spend time doing what you do best and let Vende Social take care of this for you. You don’t have to pay someone full price to develop a strategy, create the content and images, and maintain your social presence.

  5. AUGUST CONTENT PLAN OVERVIEW https://tailoredposts.com/clubz-tutoring-august-2016-coaching-call/

  6. AUGUST OVERVIEW • Post Breakdown (82 total) • 31 Facebook Posts • 31 Tweets • 12 LinkedIn Updates • 8Blog Posts • Funnel Breakdown • 60% Awareness • 20% Evaluation • 20% Decision

  7. WHY WE BREAK DOWN THE FUNNEL…. Awareness: Make your territory aware of your tutoring service; future buyers Evaluation: Have a desire for your service- considering ClubZ amongst competitors Purchase: Need your services immediately; now buyer

  8. THIS MONTH’S TRAINING… LinkedIn- the why and how!

  9. WHY LINKEDIN?

  10. WHY LINKEDIN? • 6 reasons (maybe 6) • Reinforce your reputation as a subject matter expert • Generate leads and referrals- groups! • Showcase your products and services • Build your brand page through links • Attract more tutors (maybe)

  11. WHY LINKEDIN? 6. Another pond to fish in!

  12. WHY LINKEDIN? Trust, subject authority, and reputation Share your story (why you entered the tutoring business), use updates to prove you’re a tutoring/learning expert and build your online and offline reputation!

  13. Successful companies in social media act more like Dale Carnegie and less like Mad Men

  14. Successful companies in social media act more like Dale Carnegie and less like Mad Men. Listening first, selling second!

  15. Turning Strangers Into Friends… Friends Into Customers… Customers Into Evangelists…

  16. HIEARARCHY OF NEEDS

  17. TWO GOALS • To find and connect with: • Prospects • Customers • Influencers • To be found • Future buyers living with problems • Now buyers who are vetting you

  18. QUICK TOUR Status Update Updates from others Who’s viewed your profile Network updates

  19. HOW TO SEE YOUR POSTS

  20. UPLOAD CONTACT LIST

  21. FINDING PEOPLE Upload contact list Join groups Search/Advanced search People viewing your profile

  22. JOINING GROUPS • Join 5+ Groups • Pick groups that your prospects are in NOT your competition • Be active in at least3-5 Groups • Like • Comment • Share our content!!

  23. JOINING GROUPS • Select Groups • Type in Key Phrases (examples): • City + Business • City + Networking Dallas Business

  24. COMMUNITY BUILDING • Upload your contact list to LinkedIn • Get your reps and partners to connect with you • Get your clients and prospects to connect with you • Look them up by doing a search • Join 5+ Groups & use advanced search to make new connections

  25. ADVANCED SEARCH • Words/Phrases • Position • Geography • Relationship (Group Members are key) • Save with email updates

  26. LinkedIn Advanced Search = Lead generation GOLD MINE!

  27. LinkedIn Advanced Search

  28. FINDING PEOPLE #5 #1 #4 #2 #3

  29. FINDING PEOPLE CLICKING ON “WHO’S VIEWED YOUR PROFILE” PROVIDES NEW PEOPLE TO CONNECT WITH EVERY DAY!

  30. Turn LinkedIn into a Rolodex system…

  31. GETTING FOUND Profile Being an active user Spray & Pray

  32. HOW TO MEASURE SUCCESS Become an “All-Star”! Your Reward…

  33. HOW TO MEASURE SUCCESS WEEKLY GOAL! 30+ Per week

  34. OPTIMIZING YOUR PROFILE • Professional picture • Connect to your Twitter & Facebook account • Add multi-media • Presentations • Video

  35. Your Image Matters

  36. YOUR IMAGE MATTERS

  37. OPTIMIZING YOUR PROFILE • More than a résumé • Write summary in first person. Tell your story. • Use keywords and action words, not just descriptive text • Add “Open Link” badge • Allow any LinkedIn user message you • More visible to members out of your network • Websites (this section can be customized):

  38. PROFILE CONTACT BOX • Phone Number • Email • Company website • Company Facebook page • Safeguard Profile Page

  39. Great options here!

  40. ASK FOR RECOMENDATIONS

  41. SPRAY AND PRAY • Click LinkedIn • Select Image • Select Groups • Write a Title • Share #1 #2 #3 #4 #5

  42. SPRAY AND PRAY When users click to go directly back to your landing page!

  43. LINKEDIN IN 10 MINUTES PER WEEK • Spray and pray blog posts • Check your inbox • Like a couple of items in your feed • Look at who has viewed your profile. • Send a connection request to anyone new • Go to 1 group and leave a comment on at least one discussion.

  44. Key Take-aways • Nurturing relationships with future buyers is key • Connect with 10-15 people per week • Join 15-20 groups • Your profile isn’t a resume, it’s for connecting with prospects. • Become an active users

  45. NEXT STEPS • Questions?? • Let us know if you need help • Don’t forget to schedule a 30 minute free marketing consultation with us! rlarson@vendesocial.com • We’re not done yet….

  46. YOU ASKED FOR IT… WE’RE DOING IT! A complete marketing solution exclusively for ClubZ! franchisees!

  47. OUR OFFERING…AT A PRICE YOU CAN AFFORD! • Basic Set Of Marketing Services • A La Carte Options

  48. OUR PROGRAM

  49. A FEW OF OUR CLIENTS…...

  50. FIND OUT MORE! Schedule an appointment now ! Let us take control of your franchise marketing. Email Christy for her to set up an appointment to discuss pricing and details at: cwyatt@vendesocial.com Or call us today at 888-539-1333

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