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ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT . Mayor Maher Maso City of Frisco, Texas Tuesday, May 4 10 a.m. Webinar Hosted by: North Texas Commission. DYNAMIC . Median Age: 33 82% of population is under 45 Median Household Income: $103,295

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Economic impact of sports entertainment l.jpg

ECONOMIC IMPACT OF SPORTS & ENTERTAINMENT

Mayor Maher MasoCity of Frisco, TexasTuesday, May 410 a.m. Webinar Hosted by: North Texas Commission


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DYNAMIC

Median Age: 33

82% of population is under 45

Median Household Income: $103,295

54% of resident population have Bachelors Degree

Land area approximately 46.2% developed

Projected population at build-out: 280,000


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RENOWNED

Top 100 Best Places to Live, Money Magazine 2008

Top 10 Best Places to Relocate 2009, Forbes.com

Among fastest growing cities in the United States

Frisco Independent School District, fastest growing district in Texas


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GROWING Frisco Population, Historical and Projected

1987 3,499

1990 6,138

2000 33,714

2010 108,201

April 1, 2010 109,187

2015 200,000

2025 280,000



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Fastest enrollment growth 1995 – 2005, in districts with 10 – 20,000 students

Frisco 638.0%

Dysart Unified (Arizona) 309.2%

Olentangy (Ohio) 211.9%

Falcon 49 (Colorado) 194.6%

McKinney 178.6%

Hamilton Southeastern (Indiana) 159.1%

Oswego 308 (Illinois) 152.3%


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FRISCO’S YOUTH SPORTS ORGANIZATIONS11,000 + Team Players *includes some duplications

Frisco Amateur Summer Swim Team (FAAST)

Frisco Aquatics

Frisco Athletic Network (Volleyball)

Frisco Baseball/Softball Assoc. (FBSA)

Frisco Football League (FFL)

Frisco Lacrosse Association

Frisco Soccer Association (FSA)

Miracle League of Frisco

FRISCO ATHLETIC CENTER

18,500 members

Account for more than 1 million visits since opening in Fall 2007


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“…BUILD IT AND THEY WILL COME.”

Sports complex near Stonebriar Centre Mall

Est. $300 million public-private project

Minor League Ballpark, Ice Arena, Gymnastics Center, Hotel & Convention Center, plus residential, retail and office space

Two million visitors each year, estimated

Est. $1.5 billion dollar economic impact over 10 years, at “buildout”, 2002 FEDC impact study


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COLLABORATIVE

Project Private $ Public $ Total $

Superdrome $ 2.0 $ 2.2 $ 4.2

Dr Pepper Ballpark $ 6.0 $ 22.0 $ 28.0

Dr Pepper Arena $ 7.0 $ 20. 0 $ 27.0

Embassy Suites Hotel $ 40.0 $ 0 $ 40.0

Frisco Conference Center $ 13.0 $ 15.0 $ 28.0

Pizza Hut Park $ 55.0 $ 55.0 $ 110.0

Fieldhouse USA $ 5.5 $ 12.5 $ 18.0

Arena Expansion $ 6.0 $ 30.0 $ 36.0

TOTAL INVESTMENTS* $ 134.5 $ 156.7 $ 291.2

*in MILLIONS


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DR PEPPER BALLPARK

Opened April 2003

$28 million total, public-private investment

Includes $22 million in public dollars; $6 in private dollars

Home of Frisco RoughRiders

AA affiliate, Texas Rangers

Seats 10,000 + lawn seating

Features playground, pool

Named ‘2003 Best New Ballpark’ by Baseballparks.com

Among “Top Ten Minor League Ballparks, 2004 & 2005, by MinorLeagueNews.com


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DR PEPPER ARENA

Opened August 2003

$63 million total public-private initial investment (initial project and 2009 expansion)

$50 million total public dollars (includes $30 million expansion)

$13 million in private dollars ($6 million expansion)

Two NHL-size sheets of ice

Arena seating for 5 – 7000 spectators

Two parking garages


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DR PEPPER ARENA

COOL TEAMS

Home of Dallas Stars Training Facility and Headquarters

Home of Texas Tornado, North American Hockey League

Future home of NBA D-League, Texas Legends


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DR PEPPER ARENA

COOLER ENTERTAINMENT

Cirque Du Soleil, ‘Alegria’

Harlem Globe Trotters

Bill Cosby

Yo Gabba Gabba

Basketball (Global Games, Mavs vs. Team USA, 2004; Chinese National Team)


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PIZZA HUT PARK ‘STATS’

Opened in 2005

$110 million, public-private investment

Home of FC Dallas

State-of-the-art, multi purpose stadium

Seats 21,193 in ‘bowl’


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PIZZA HUT PARK EVENTS

MLS Cups, 2005 & 2006

NCAA Men’s College Cup, 2008

International Soccer Events

Texas High School Football Playoff Games

Major Concerts: Ozzfest, Edgefest, Jimmy Buffett, Kenny Chesney, George Strait


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PIZZA HUT PARK: SOUNDS OF SUCCESS

2009 Jimmy Buffett Concert

23,880 Tickets sold

Attendees from 4 countries, 46 states

70.4% from Texas

23.8% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano


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PIZZA HUT PARK: SOUNDS OF SUCCESS

2009 Kenny Chesney Concert

19,289 Tickets sold

Attendees from 4 countries, 43 states

88.6% from Texas

26.5% sold to people from Frisco, Dallas, Fort Worth, McKinney and Plano


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Frisco Convention & Visitors Bureau:Sampling of Sports ‘Bookings’, 2009

2009 Kurt Thomas Invitational

2009 Winter Games of Texas

2009 WOGA Classic Invitational

2009 USA Hockey National Championships

Luis Yanez Boxing Event

Rugby Football Club Match

2009 USYS Southern Regional Championships (soccer)

Coast 2 Coast (basketball)

2009 Western Regional Silver Stick Tournament (Junior Hockey)


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2009 ECONOMIC IMPACT OF CVB ‘SAMPLING’

  • 19 ‘Sports’Groups

  • 33,977 Total attendance

  • 8,183 Hotel rooms booked

  • $5.1 million dollars, projected economic impact


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FIELDHOUSE USAHome of Athletes’ Performance Institute (API) 2010 BOOKINGS TO DATE

New Year Classic (basketball)

Cotton Bowl Wrestling Tournament

Greek Orthodox National Basketball Tournament

AAU Super Qualifier (basketball)

ARC Ultimate Nationals (2 day basketball tournament)

Skyline Qualifier (volleyball)

Primetime Basketball (2 day tournament)

Premiere College Coaches Basketball Qualifier


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FIELDHOUSE USA:2010 Economic Impact *

  • 10 Tournaments

  • 2,014 Teams

  • 12,040 Athletes

  • 53,080 Attendance

  • $3.8 Million*

    *to date; estimated


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NCAA DIVISION I FOOTBALL CHAMPIONSHIPTO ‘TOUCHDOWN’ AT PIZZA HUT PARK

NCAA awards Frisco 3 year contract in February 2009

Games to be played 2011, 2012 & 2013

January 7, 2011 first of three championships to be played in Frisco

FRISCO’S ‘PLAYBOOK’ TO GET THE GAME

Initiated online ‘ticket pledge’ in January

Pledges estimated at more than 8,000 tickets

108 Texas cities and 20 states represented by pledges*

NCAA estimates economic impact of $1 million ea. year

*to date


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QUESTIONS?

Mayor Maher MasoCity of Frisco, TexasMmaso@friscotexas.gov972-292-5050friscotexas.govvisitfrisco.comfriscoedc.com