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THE INS AND OUT OF TASMANIA: TOURISM AND TRANSPORT. Australian Marketing Institute Regional Conference, Launceston 23-25 May 2007 JOHN LIVERMORE JOHN LIVERMORE ENTERPRISES WEBSITE: johnlivermore.com. A POLL OF 1000 TASMANIANS PUT TOURISM AHEAD OF FORESTRY - APRIL 2007 EMRS SURVEY

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THE INS AND OUT OF TASMANIA:TOURISM AND TRANSPORT

Australian Marketing Institute Regional Conference, Launceston

23-25 May 2007

JOHN LIVERMORE

JOHN LIVERMORE ENTERPRISES

WEBSITE: johnlivermore.com


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  • A POLL OF 1000 TASMANIANS PUT TOURISM AHEAD OF FORESTRY - APRIL 2007 EMRS SURVEY

  • THE SURVEY FOUND THAT 51% FELT TOURISM HAD THE GREATEST POTENTIAL TO ECONOMIC DEVELOPMENT OVER FORESTRY AND AGRICULTURE TOGETHER

  • TOURISM GREW TO 800,000 VISITORS A YEAR PUTTING MORE THAN $1.2 BILLION INTO THE LOCAL ECONOMY AND EMPLOYING, DIRECTLY AND INDIRECTLY, 38,000 PEOPLE *

  • “ACHIEVING GREATER AIR AND SEA PASSENGER CAPACITY AND LOWER FARES AND BETTER ACCOMODATION FACILITIES AND ATTRACTIONS BY THE PRIVATE SECTOR HAVE BEEN THE DRIVING FORCE BEHIND ECONOMIC GROWTH” *

    *Daniel Leesong, CEO Tourism Industry Council April 16 2007 Press Release


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  • TOURISTS SHARE TRAFFIC WITH B DOUBLES AND RELATED FORESTRY ACTIVITY AS THESE VEHICLES ARE PERMITTED ON MOST ROADS RANGING FROM THE MIDLAND AND BASS HIGHWAYS TO B AND C CLASS ROADS

  • THE PROPOSED GUNN’S PULP MILL WITHOUT THE USE OF RAIL FOR LOG HAULAGE WOULD PUT INCREASED B DOUBLES TRAFFIC THROUGH AREAS SUCH AS THE PIPER’S BROOK WINE ROUTE AND OTHER TOURIST LINKS IN TASMANIA (DERWENT VALLEY)

  • GUNN’S PREFERENCE IS TO USE RAIL FOR LOG TRANSPORT

  • THE EUROPEAN PULP MILL STUDY* NOTED THAT THERE WAS NO TRUCKING THROUGH MAJOR TOWNS IN THE COUNTRIES VISITED

  • LACK OF INVESTMENT IN RAIL UNTIL THE 2006 RAIL RESCUE PACKAGE HAS LEFT THE SYSTEM RUN DOWN AND NEEDING FURTHER FUNDS TO MAKE IT AN EFFICIENT ALTERNATIVE TO ROAD

  • The Study Tour included Jo Archer,CEO Launceston Chamber of Commerce, Doug Ling,Chief Engineer RACT, John Carswell and Richard Ireland,Northern Tasmania Development.


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  • RAIL TOURISM HAS GREAT POTENTIAL IN TASMANIA- EG THE DERWENT VALLEY AND THE WEST COAST WILDERNESS RAILWAYS

  • THE DERWENT VALLEY RAILWAY CLOSED BY PACIFIC NATIONAL IN 2005 RECEIVED A $66,000 GRANT FROM THE TASMANIAN GOVERNMENT IN 2007 TO CLEAR DEBTS

  • MANAGEMENT AND ACCESS ARRANGEMENTS NEED STATE LEGISLATION BEFORE DVR RECOMMENCES SERVICES

  • PACIFIC NATIONAL REQUIRE PUBLIC LIABILITY COVER AS A CONDITION OF ACCESS WHICH DERWENT VALLEY RAILWAY VIEW AS BEYOND ITS FINANCIAL CAPACITY

  • DVR WANTS TO LEASE THE LINE WEST OF BOYER DIRECTLY FROM THE STATE GOVERNMENT

  • TO RESTORE THE LINE TO OPERATEUP TO MAYDENA (WHERE FORESTRY ARE SETTING UP A TOURIST ATTRACTION -THE HAULER) WOULD COST ABOUT $ 14 MILLION


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  • BY CONTRAST THE OLD ABT RAILWAY FROM QUEENSTOWN TO STRAHAN FIRST OPENED IN 1897

  • NOW AS THE WEST COAST WILDERNESS RAILWAY IT CARRIES 50,000 VISITORS A YEAR

  • IN 1998 THE FEDERAL GOVERNMENT MADE A $20.45 MILLION GRANT TO START RESTORATION AND THE WILDERNESS RAILWAY OPENED IN 2000 WITH FULL LINK TO STRAHAN IN 2002


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  • FIRST OPENED IN 1897 WE HAVE MADE A BRAVE ATTEMPT AT MAKING THE SYDNEY SHIP WORK AND THERE IS STRONG EVIDENCE THAT IT HAS GONE SOME WAY TO ACHIEVING THE BOLD NEW TARGETS WE SET FOR TASMANIAN TOURISM” - PREMIER LENNON (28/5/06)

  • TT LINE OFFICIALS TOLD A GBE HEARING IN 2006 THE SYDNEY-DEVONPORT FERRY (SPIRIT 3) WOULD LOSE $25 MILLION IN 2006 AND $12-17 MILLION IN 2007

  • THE TASMANIAN CABINET ON JUNE 5 2006 DECIDED TO AXE THE SPIRIT 3 SERVICE

  • SUBSEQUENTLY A TASMANIAN GOVERNMENT $16 MILLION PACKAGE WAS SET UP TO ASSIST TOURISM IN THE NORTH WEST

  • THE TT LINE CONTINUES TO RUNA STRONG MARKETING CAMPAIGN WITH GEOFF COX (COXY) TRAVEL IDENTITY AND ICON TO PROMOTE TRAVEL TO TASMANIA


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  • 80% OF ALL PASSENGERS ENTERING OR LEAVING TASMANIA TRAVEL BY AIR

  • THE INTRODUCTION OF CUTPRICE FARES,THE ENTRY OF VIRGIN BLUE AND JETSTAR INTO THE TASMANIAN MARKET ALL PROVIDED ADDITIONAL CAPACITY

  • HOBART INTERNATIONAL AIRPORT HAS NO DIRECT SCHEDULED INTERNATIONAL FLIGHTS

  • WHEN THE HOBART-CHRISTCHURCH LINK WAS WITHDRAWN IN 1996 AIR NEW ZEALAND AND QUANTAS HAD PASSENGER LOADINGS OF 80% OVER THE PERIOD OF THE LINK’S OPERATION (1991-1996)

  • IN 1995 PROFESSOR KISSLING, HEAD OF TRANSPORT STUDIES AT LINCOLN UNIVERSITY AND I DISCUSSED THE POTENTIAL FOR BOTH TASMANIA AND SOUTH ISLAND AS TRANSIT POINTS FOR A CLOCKWISE FLOW OF PASSENGERS INTO CHRISTCHURCH FROM NORTH ASIA AND NORTH AMERICA TO HOBART AND OUT VIA MELBOURNE/SYDNEY/BRISBANE TO AUCKLAND/WELLINGTON

  • CO-MARKETING OF TASMANIA AND NEW ZEALAND MARKETS WHICH BOTH USE CLEAN AND GREEN AND PURE NEW ZEALAND AS THEIR RESPECTIVE BRANDS HAS POTENTIAL TO BOOST DESTINATION TOURISTS IN BOTH LOCATIONS

  • THE TASMANIAN VISITOR SURVEY SHOWS THAT IN 2006 7,000 NEW ZEALANDERS RETURNED AND 6,565 TASMANIANS TRAVELLED TO NEW ZEALAND FROM HOBART INTERNATIONAL AIRPORT


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  • 13,000 PASSENGERS TO NEW ZEALAND IN 2006 WOULD JUSTIFY THE INTEREST A NEW ZEALAND BUDGET CARRIER HAS IN REINSTATING THE MISSING LINK

  • TOURISM TASMANIA IS FOCUSED ON LENGTH OF STAY AND REGIONAL DISPERSAL OF VISITORS AS PART OF ITS CONTRIBUTION TO THE TASMANIAN ECONOMY

  • TOURISM TASMANIA DOES NOT REGARD STOPOVERS OF GREAT BENEFIT TO TOURISM

  • SUPPORT FOR A FEASIBILITY STUDY INTO A REVIVED HOBART-NEW ZEALAND LINK COMES FROM ROD MCGUIRE, TASMANIAN FREIGHT LOGISTICS COUNCIL, WALTER GLASS CEO, CORPORATE LOGISTICS NZ, WAYNE TUCKER CEO, HOBART INTERNATIONAL AIRPORT

  • KIWIJET AIRLINE ANNOUNCED ON MAY 5 THAT IT’S ROUTE PLANS INCLUDE CHRISTCHURCH-HOBART

  • HOWEVER, WAYNE TUCKER REGARDS THE HOBART-AUCKLAND ROUTE AS MORE VIABLE


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Acknowledgements: Stephen Hayes, Tourism Tasmania; Tony Coen, Operations Manager, Derwent Valley Railway; Paula Catchpole, Public Relations Manager, Federal Group; Robert Noga, Hobart International Airport; Graham Elphinstone, CEO Elphinstone Engineering, Triabunna.

THE INS AND OUTS OF TASMANIA: TOURISM AND TRANSPORT

AUSTRALIAN MARKETING INSTITUTE REGIONAL

CONFERENCE, LAUNCESTON 23-25 MAY 2007-05-16

JOHN LIVERMORE

JOHN LIVERMORE ENTERPRISES

WEBSITE: johnlivermore.com


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