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Nuclear Communication Strategy: Belgian Nuclear Forum Case Study

This case study explores the importance of clear visual identity and effective communication strategies within the nuclear industry, focusing on the Belgian Nuclear Forum. It delves into the necessity of increasing visibility, crafting a unique identity, and developing Public Affairs strategies to enhance communication. The study outlines the process stages, from preparation and brainstorming to construction of visual elements such as logo, typography, and color schemes. It emphasizes the significance of proactivity, emotional impact, and fostering a positive dialogue for successful communication outcomes.

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Nuclear Communication Strategy: Belgian Nuclear Forum Case Study

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Presentation Transcript

  1. Welcome

  2. Visual identity : case studyWorkshop PIME 9th of February 2004

  3. Table of contents • Nuclear context in Belgium • How to realise nuclear communication ? • Visual identity : case of the Belgian Nuclear Forum

  4. Nuclear context in Belgium • No debate • Necessity to communicate stays present (objectivity, counterbalance) • Political context favourable • Wish of the nuclear industry to keep low profile • Belgian Nuclear Forum not present enough (not visible)

  5. How to realise nuclear communication ? • Belgian Nuclear Forum =a reference center • Necessity • To elaborate a clear identity (content + visual) • To increase the visibility (vectors, newshooks, media strategy, etc.) • To develop Public Affairs strategy

  6. Visual identity : case of the Belgian Nuclear Forum • A necessity (visibility, lisibility, impact) • Name + baseline + logo • Guidelines : • Dialogue • Human • Nuclear (no use) • Internal project

  7. Stage 1 : preparation preparation • information gathering • constraints identification • benchmark WHO? (transmitter/recipient) WHAT? (message) WHEN? WHERE? (tool) BulAtom (Bulgaria) VROM (Holland) FINERGY (Finland) ROMATOM (Romania) SAFO (Sweden) Foro Nuclear (Spain) ANSTO (Australia) AECL (Canada) SFEN (France) JAERI (Japan) TAEK (Turkey) ASPEA (Switzerland) …

  8. Stage 2 : brainstorming visibility comprehension conceptualisation lisibility PROACTIVITY it’s clear memorisation ATRIUM let’s talk impact NUCLEORG a light on … FORUM > ATRIUM emotion ACTOM power to choose NUCLEAR > ATOM incubation ATRIUM ATRIOM ATOME

  9. an open space ATRIUM dialogue ‘a’ positive comprehension ATOME part of an entity more human

  10. Stage 3 : construction typography color composition

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