Theory or Theories?. To begin …. Is it possible identify a Theory of communication field? There is no canon of general theory to which they all refer ONE specific Theory doesn’t exists yet . To begin …. Scholars of communication apparently neither agree nor disagree about much of anything
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We have decided to call the entire field of control and communication theory, whether in the machine or in the animal, by the name of Cybernetics (Wiener, 1948)
or, in short,
* technological change
* breakdown of traditional social orders
* urbanization and mass society
* bureaucratic rationalization
* postmodern cultural fragmentation and globalization, etc.
are disrupt/creative perturbations that produce new meanings of communication