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Welcome. Management & Personnel. Elizabeth O’Kane, Marketing Analyst, Lead Developer, & Co-founder . Management & Personnel. Jennifer Ortiz, Industry and Competitive Analyst, & Co-founder. Management & Personnel. Gustavo Jimenez, Market Analyst and Director of Sales, & Co-founder .

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slide2

Management & Personnel

  • Elizabeth O’Kane,
  • Marketing Analyst, Lead Developer,
  • & Co-founder
slide3

Management & Personnel

Jennifer Ortiz,

Industry and Competitive Analyst, &

Co-founder

slide4

Management & Personnel

Gustavo Jimenez,

Market Analyst and Director of Sales, & Co-founder

slide5

Management & Personnel

Fernando Garcia,

Financial Analyst & Co-founder

slide6

Management & Personnel

Thalia Marroquin,

Human Resources Analyst & Co-founder

slide7

Mission Statement

BADASS DRINK MAKING MACHINE THAT MAXIMIZES EFFICENCY, PRODUCES REVENUE, AND ENSURES CUSTOMER SATISFACTION. ENJOY LIFE, CREATE MEMORIES AND HAVE THE PERFECT DRINK EVERYTIME.

slide8

Concept

“Coca Cola Freestyle machine for adult beverages.”

TOUCH SCREEN

3 MAIN SPOUTS

POUR MAT/DRAIN

slide9

Concept

  • THREE ¼” TUBING
    • LIQUOR
    • JUICE/SODA
    • LIQUEUR
slide10

Concept

  • INCLUDES WELL LIQUORS/LIQUEURS
  • SCOTCH WISKEY
  • BOURBON WHISKEY
  • TEQUILA
  • RUM
  • GIN
  • VODKA
  • TRIPLE SEC
  • SWEET & SOUR
  • PEACH SCHNAPPS
  • BLUE CURACOA

NOTE: EVERY ALCOHOL IS INTERCHANGABLE. ITS UP TO TE BAR TO DECIDE WHAT TO SERVE

slide11

Concept

¼” TUBING

  • SPECIALLY DESIGNED CONTAINERS HOLD THE LIQUOR OR LIQUEUR
slide12

3 PRIMARY SPOUTS

COMPRESSED

AIRCONTAINERS

(CLEARS PRIMARY SPOUTS)

MAIN CONTROL

  • ¼” TUBING FROM LIQUOR OR LIQUEUR
slide17

Market Analysis

  • Target Market
    • Size
    • Alcohol Consumption
    • Costs
    • Profit Margins
  • Perfect Pour Benefits
  • Marketing Plan
slide18

Bar/Night Club Market

  • The market is in its mature stage
  • Heavy competition and low barriers to entry
  • 80.0% of bars and taverns fail financially within the first five years
  • Costs are a big part in determining future success
  • Bars and Nightclubs will want the Perfect Pour
slide19

Bar/Night Club Market

  • It is a $22.7 billion dollar industry that had growth of -0.7% from 2007-2012 due to the recession
  • Grow at a rate of 2.5% from 2012 to 2017
  • Most alcohol drinkers between age of 18 to 25
slide20

Alcohol Drink Consumption

Figure 1. Products and services segmentation (2012). Adapted from “IBISWorld Industry Report 72241: Bars and Nightclubs in the US,” by N. Samadi, 2012, IBISWorld, p. 13.

slide21

Alcohol Drink Consumption

  • The average price drinks can range from $4-$10 with specialty drinks using high-end liquor can go as high as $20.
slide22

Profit Margins

Table 1. Typical Income Statement for Bars and Nightclubs. Adapted from “Bars and Nightclubs,” 2012, First Research, p. 13.

slide23

Implementing Beverage Monitoring Systems

  • About 25% of inventory loss is due to bartenders over pouring.
  • Computerized beverage monitoring systems can track alcohol usage and reconcile consumption data
  • Perfect Pour incorporates these technologies and more in order to provide efficiency and bottom line profits to the bar.
slide24

Costs of Over Pouring

  • If your bar pours a 1 ½ ounce shot, you should get 22 drinks out of a one liter bottle.
  • Over pouring by 1/8 of an ounce translates into $96 per case. 
  • If your bar staff over-pour by ½ ounce you're losing as much as $252 per case.
  • Free Drinks
slide25

Benefits

  • Allows mixed drinks to be poured in perfect proportions consistently
  • Allows better tracking of inventory through technology
  • Tracks which drinks are most popular so you know what people want
  • Eliminates over pours, which will dramatically improve profits.
slide26

Market

  • The market for the Perfect Pour will most likely be bars and nightclubs that drive a lot of traffic
  • Speed is also important for them because the more drinks they sell, the more profits they can potentially bring in.
  • This fast paced environment make errors like over pouring, or opportunities for theft, to occur easily.
slide27

Marketing Plan

  • Targeting bars and nightclubs in populated cities
    • San Francisco
    • Los Angeles
    • Miami
    • Las Vegas
slide28

Nightclub, Convention &

Show Trade

  • March 24-26 2014
  • “Bringing together 37,000+ industry professionals in the entertainment capital of the world—Las Vegas—this must-attend event is for professionals in the bar, nightclub, beverage and hospitality industry.”
slide29

Online Advertising

  • Nightclub.com
    • One of the most actively viewed nightclub and bar website
    • Have information on bar and nightclub management
    • Appropriate place for us to try and promote Perfect Pour
slide30

Social Media

  • Social Media is free
  • Can reach large customer base for free
  • May not be as effective at the beginning since Perfect Pour is not known
  • Facebook
  • Twitter
slide31

Costs

  • Initial estimated Cost:
  • This includes:
    • Patents
    • Equipment
    • Materials
    • Manufacturing Space

$335,750

slide32

Costs Explained

  • Marketing
    • 5% of sales
      • Vary between $10,000 - $30,000 per year.
  • Property:
    • $3,250 per month.
      • $39,000 per year.
  • Utilities:
    • $12,500 per month.
      • $150,000 per year.
  • Patent Cost: $20,000
    • It lasts 14 years.
      • $1,428.57 per year.
slide33

Costs Explained

  • Wages:
    • 8 workers
      • $8 per hour.
        • $1,280 per worker per month.
          • $122,880 per year.
    • Advisor
      • $10,400 per month.
        • $125,000 per year.
    • Engineer
      • $10,000 per month.
        • $120,000 per year.
slide34

Revenue

  • Two Sources of Revenue:
    • Perfect Pour Machine Sales
      • $5,000 per unit.
    • Customer Data
      • Subscription based
        • $19.99 per month.
slide35

Break Even Point

  • We need to sell 113 units.
    • Total Revenue:
      • $592,106.00
    • Total Cost:
      • $589,213.44
    • Total Profit:
      • $2,893.00
slide37

Return on Investment

  • Similar Product: Coke Freestyle Machine
    • Sold 1,500 machines in 3 years.
  • Given that our product its more risky
      • Alcohol is more expensive than soda.
        • Costs of over pouring.
      • Skepticism about the product at first.
    • We project slow sales at first.
      • Around 500 units in 4 years.
        • 50 in first year, 100 in second, 150 in third, and 200 in fourth.
slide40

Financial Risks

  • Low margin of error due to costs of over pouring.
  • Customer data must be useful to our customers in order to justify the $19.99 per month
  • Competition and similar products on the market.
slide41

Financial Opportunities

  • Global Market
  • Official Perfect Pour bar
  • Novelty Item
    • Manufacture at small scale in order to advertise to the mass consumer market.
  • Partnerships with alcohol companies
    • Produce new containers to replace bottles.
slide42

BADASS DRINK MAKING MACHINE THAT MAXIMIZES EFFICENCY, PRODUCES REVENUE, AND ENSURES CUSTOMER SATISFACTION. ENJOY LIFE, CREATE MEMORIES AND HAVE THE PERFECT DRINK EVERYTIME.

slide43

Thank You.

Questions?