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“Business tomorrow” Tourism perspective

“Business tomorrow” Tourism perspective. Tourism Fiji (FIVB) Chairman Patrick Wong. Agenda. Past performance 2007 Survival Mode How we are tracking 2008 Recovery Mode Future Business Strategic direction Investment & accountability Summary. Visitor Arrivals Update.

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“Business tomorrow” Tourism perspective

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  1. “Business tomorrow”Tourism perspective Tourism Fiji (FIVB) Chairman Patrick Wong

  2. Agenda • Past performance 2007 Survival Mode • How we are tracking 2008 Recovery Mode • Future Business • Strategic direction • Investment & accountability • Summary

  3. Visitor Arrivals Update 2008 – 2007 VA & growth

  4. Visitor Arrivals Update Year to date • Jan – Oct 2008/ 2007 = +9.7% growth over 2007

  5. 2009 Tourism Fiji targets Visitor arrivals = 600, 000 pax (5 % growth in Visitor arrivals) Australia visitor arrivals = 255,000 pax

  6. Strategic Direction: • Consolidation of traditional markets (Australia, NZ, USA, EEC) • Pursue emerging markets China, India, rest of Asia and Eastern Europe countries • Roll out of destination Fiji Branding • PARTNERSHIP • Internet marketing / E-commerce • Niche marketing

  7. Investment & Accountability • Review of market performances on a 6 monthly basis • Measurement of return on investment • Redirection of funds if unutilised

  8. Summary • 2007 gross VA was -0.2% over 2006 • Year to date arrivals show a growth by 9.2% • VA target for 2009 = 600, 000 • Strategy is about consolidation and growth through partnerships • Tourism Fiji will be held accountable for funds

  9. PATRICK WONG Vinaka

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