Is outsourcing mobile development right for you ? - PowerPoint PPT Presentation

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Is outsourcing mobile development right for you ?

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  1. Is outsourcing mobile development right for you? Jai JaisimhaCEO/Founder Open Mobile Solutions www.openmobilesolutions.com

  2. During this webinar you will learn about: • The ROI of outsourcing • Finding the right partner(s) • Managing for success • Top 10 tips for a successful project • How OMS can speed up the outsourcing process

  3. We’re all familiar with the complexities…. Design Develop Port Test/ Certify Distribute Touch Screen iPhone iPhone Handset V CAST Apps Display Size Android Android Network Android Market Phone Model Blackberry Blackberry Carrier Req Blackberry AppWorld Mobile UX Windows Windows AppstoreReq Windows Market …… …… …… …… …… iPhone Appstore Camera/ Speech HTML5 HTML5 Mobile UI/ Automation

  4. But Wait There’s More! Distribute Market Monetize V CAST Apps V CAST Apps V CAST Apps AdWords Millenial Android Market Blackberry AppWorld AppStoreHQ In App Payments WindowsMarket Chomp AdMob …… …… …… iPhone Appstore Other sites Others

  5. Developers are Looking for Answers iphone game development cross platform mobile development app development for iphone mobile phone app development android developer phone mobile applications development mobile phone developers mobile game developers software development companies iphone development windows iphone web development business application development application developer android app development tutorial develop iphone apps mobile phone application development application software development android marketplace wireless application development mobile application custom software development company application development solution iphone application development for dummies android community outsourced software development mobile application developers google phone mobile application developer mobile development company mobile site development android games custom software development services iphone development training develop iphone apps on windows iphone developer android applications development android developer forum • 2.2M Google queries in April 2011 • Up 46% from last year iphone development mobile app development android development mobile developers smartphone development mobile app developers iphone app development iphone apps development windows mobile application development android app developer iphone app development tutorial iphone development tutorial mobile software development iphone application development windows mobile developers mobile website development iphone apps developer mobile developer mobile game development mobile games development windows mobile development iphone developers app development smartphone app development mobile application development mobile development iphone apps developers android app development windows mobile software development mobile app development companies

  6. ROI of Outsourcing • ROI is not just a simple calculation • Although modeling the cost/opportunity is key • Outsourcing is not an “all or nothing” proposition • You need to factor in: • Strategy • Opportunity cost • Cost of outsourcing • External expertise • In-house developer(s) • Ramp-up time • Talent shelf life • Expertise utilization

  7. Mobile Footprint Other Mobile infrastructure Windows Phone BlackBerry Android iOS Company Offering Platform Market Share

  8. Strategic Outsourcing Web 2.0 Brand/Property Other Mobile infrastructure Windows Phone BlackBerry Android | Android iOS iPad Mobile infrastructure Internal External

  9. Strategic Outsourcing Enterprise Focused .NET Shop Other Mobile infrastructure Windows Phone BlackBerry Android |Android iOS |iPad Internal External

  10. ROI of Outsourcing

  11. ROI of Outsourcing

  12. ROI of Outsourcing

  13. During this webinar you will learn about: • The ROI of outsourcing • Finding the right partner(s) • Managing for success • Top 10 tips for a successful project • How OMS can speed up the outsourcing process

  14. Finding the Right Partners • Location? • U.S. presence? • Years in business? • How many engineers? • Average mobile experience?

  15. Finding the Right Partners • Mobile app experience? • Workforce turnover? • English skills? • Beyond account managers!

  16. Finding the Right Partners • Design • QA Staff • Development process • Device portfolio Design Develop Port Test/ Certify How long does the company take for proposal prep? Does the costreflect your understanding of the effort?

  17. Narrowing it Down

  18. During this webinar you will learn about: • The ROI of outsourcing • Finding the right partner(s) • Managing for success • Top 10 tips for a successful project • How OMS can speed up the outsourcing process

  19. Managing for SuccessConsiderations • Single point of contact • owner and partner! • Regular communication on status of project including • Is project on track? • ID problems and clearly identified mitigation plans • What resources are needed from you?

  20. Managing for SuccessSpecification • Establish targets/requirements for memory and performance • UI and Usability • App Analytics

  21. Managing for SuccessProcess • Agile v.s. Waterfall • Acceptance criteria • Tie payments to intermediate deliverables • Say no to “progressive elaboration!”

  22. Managing for SuccessTools • Wiki /Sharepoint / Basecamp • Tools to manage flow of information between you and partner • Common source code repository and tools • Dependencies • 3rd party APIs, frameworks, services and tools

  23. During this webinar you will learn about: • The ROI of outsourcing • Finding the right partner(s) • Managing for success • Top 10 tips for a successful project • How OMS can speed up the outsourcing process

  24. Top 10 Tips for Success • Optimize for customer experience • Focus: determine strategy and core competencies • Understand your costs for (not) outsourcing • Determine your mobile app platform portfolio • Know your partner(s) • Align development processes, personnel and tools • Use appropriate tools to collaborate, communicate and share • Define target metrics and acceptance criteria • Measure performance • Work with OMS to find your partner(s)

  25. During this webinar you will learn about: • The ROI of outsourcing • Finding the right partner(s) • Managing for success • Top 10 tips for a successful project • How OMS can speed up the outsourcing process

  26. What We Do OEMs Customers Platforms Design Develop Port Test/ Certify Distribute Market Monetize Service Providers

  27. Speeding up Outsourcing • Faster time to market • Provides reach w/o building internal team • Reduced costs through competitive bidding • Reduce risk: OMS rigorously vets our partners Standard outsourced project timeline: Weeks / Months Timeline using OMS: Hours / Days

  28. Project Wizard You may not have the expertise on every platform, but you can still monetize every platform.

  29. Project Wizard • Project Basics • Identify the basic scope of the project • Platform and Distribution • What platforms do you want to port to? • Where do you plan to distribute? • Choose Companies • Narrow down the companies you want to bid on your project. • Review & Submit • You can make changes to any part of the project.

  30. Evaluate Options

  31. Why Work with Open Mobile Solutions? • Fast • Start receiving responses within 24 – 48 hours • We represent over 5000 mobile technical staff • Safe • OMS evaluates all partners • A reciprocal NDA is part of the submission process • Simple • Our online “wizard” matches you with the right set of partners • Competitive bidding ensures maximum value

  32. “The solicitation process was convenient and straightforward, and we were very pleased by the quality and timeliness of the responses. We would not hesitate to utilize Open Mobile Solutions for any future RFPs.” --Beth Jacobs, General ManagerThe Washington Post “… this process reduced my effort by 80 to 90% and delivered high quality results, in less than half the time it would take me otherwise. One of the quotes came in at about a 35% cost savings to my current vendor.” -- Matt Ward-Steinman, Consultant for Pelago, Inc. “Our project required a high level of technical competence delivered in a short time frame. Open Mobile Solutions matched us with a number of qualified partners. The partner we ended up selecting, delivered on time and within budget.” - Sailesh Chutani, CEO, Mobisante, Inc

  33. Q&A

  34. Summary • Plan your project • Decide if outsourcing is right for you • Find the right partner based on your needs • Institute best practices to ensure project goes well • Use metrics to learn and get better Learn more about OMS at:www.openmobilesolutions.com

  35. Special Offer for Verizon Webcast Audience E-mail: vdc-webcast@openmobilesolutions.comto schedule your free 30 minute consultation with the OMS team of experts.