Mobile Development WiLSWorld 2010 Rebecca J. Holz UW-MadisonEbling Library
Why Mobile Matters or does it?
% of all American adults who have accessed the internet on a mobile device: • 2007: 24% • 2009: 32% • % of cell phone owners who go online wirelessly: • April 2009: 32% • May 2010: 40% • % of cell/pda owners that go online daily: • 2007: 7% • 2009: 14% • Source: Pew Research Center's Internet & American Life Project, April 29 - May 29, 2010
Worldwide Smartphone Sales to End Users by Operating System in 2009 (Thousands of Units). Source: Gartner.
Content • Library Hours & Locations • Library Catalog • Floor Plans • Library Tours • Computers & Laptops • Ask a Librarian • Directories • Mobile Databases, e-books, and e-journals
Mobile Approaches • Do Nothing • Mobile Site • Web App • Native App • Hybrid
Mobile Site • traditional approach • often very basic • can be developed FOR mobiles (better), or a retrofit (better than nothing :) • may be select or otherwise tailored content • may have mobile-specific CSS (strip images, styling, etc.) • easier to obtain device & browser interoperability (LCD) • low barrier to development • faster and easier to implement
Web App • can be device specific, agnostic, but probably somewhere in between • HTML5 + CSS3 = crazy delicious • behaves a lot more like a native app • looks a lot more like a native app • often can be added to screen like a native app • when prettiness counts...
Native App • device-specific • differences languages, & tools • development very different from web site • offline access • better performance • integration with device applications • list in the app store
Ebling Library Mobile it all began with a 2D barcode
Why we targeted iUsers • it's all about the usage, baby • …and the usability • …ok, and a little bit of the hype cycle, too :|
Why we went web app • iUI • Good match with my skill set • I didn’t have time to learn ObjectiveC or Cocoa • I didn't have a lot of time period • looks and feels a lot like a mobile app • all the cool kids were doing it
Our Audience www.businesspundit.com
Haves current content hours ask a librarian SMS directories study rooms available laptops e-resources mobile resources Have Nots chat library catalog patron record visual galleries customization virtual tours stacks guide instructional content Haves and Have Nots
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