1 / 2

Design Principles

Proximity Keep items that are related with each other together, keep others far, far away. Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! Use white space to provide distance between unrelated items. Font Families

luka
Download Presentation

Design Principles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. They are related, keep them together! • Use white space to provide distance between unrelated items. • Font Families • There are 3 major font families • Serif – font with a foot Example: Times • San serif – font without a foot Example: Arial • Fun – all other fonts Example: GiddyupStd Design Principles Susan Cramer April 16, 2013

  2. Contrast • Visual attraction on the page • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background. • Makebig items big andsmall ones small. • Repetition • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Repeat fonts, font sizes, colors, and graphics. • Alignment • There are 4 alignments: • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for titles and small amounts of text. This is funky. • Centered – Use for titles. Is formal. • Block – Use in newspapers.

More Related