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Telstra Homepage Splash Page Design

Telstra Homepage Splash Page Design. Mac Walker. Tuesday, 19 June 2001. Contact: Mac Walker of Those Meddling Kids for furhter details Mail: mac@tmk.com.au. Current Homepage Strategy. Representations of all content potentially visible on homepage

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Telstra Homepage Splash Page Design

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  1. Telstra Homepage Splash Page Design Mac Walker Tuesday, 19 June 2001 Contact: Mac Walker of Those Meddling Kids for furhter details Mail: mac@tmk.com.au

  2. Current Homepage Strategy Representations of all content potentially visible on homepage Slip Stream Promotion. Content attractors, like the Services and Whitepages modules bring audience to the homepage, where they are tempted by modules like News and Weather Revenue comes from advertising.

  3. Current Homepage Problems User smothered by content on homepage. User must work to find the right part of the homepage, (scrolling). Stakeholders pressure for more real estate for their content on homepage. Advertising comes before content.

  4. Splash Page Primary navigation is just the main divisions of Telstra, from the users point of view. No clutter. Users can choose action on one screen only, no scrolling. Secondary navigation is an index, Telstra’s website is too big for a sitemap Users can store link on the homepage

  5. Splash Page problems Because it is all navigation, there is no room for slip-stream promotion (eg news, webnotes). Little or no room for advertising

  6. Identity Area (introduce brand) Primary sections (can have drop down menu etc.) Primary Navigation Area (user knows what they want) Personalised touch Index of all products and services Secondary Navigation area (user knows what they want, but are unsure where it might be) User stores favourite pages, so they don’t have to remember path. Gives user a stake in the page Telstra Splash Page mock up

  7. Comparison: Saturn Good presentation of products, although dwarfed by picture Inconsistent use of Language Weak Branding Welcome Message is under confident Meaningless Graphic uses most space on page. Good use of promotional space, although only having three items means that the company can be misrepresented at first glance Strange use of negative space

  8. Comparison: Singtel Nice use of tone to differentiate brand Meaningless pictures, they need to say home and business succinctly Weak Branding Easy secondary navigation Meaningless graphic device Scrappy promotional space, only having two items makes the company look uneventful Good division of client base This will look odd to users with larger screens

  9. Comparison: Telus Good Branding Rather generic graphic device Language use under-confident and generic No Secondary Navigation If it is not on this page then it can’t be found Clear Division of Products This use of negative space will look odd to users with larger screens

  10. Comparison: Version 4 Telstra homepage Triple branding is a problem Priorities are Telstra’s, not the customers’ Products represented on Homepage But Telstra has far to many products to shoe at once Personalisation gives users a stake in the homepage Sheer mass of content hard for users to approach

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