2009 National ICT Careers Week 27 July – 1 August 2009 Start Here Go Anywhere
What is the National ICT Careers Week • During one week in July 2009 and across Australia, we want to show the opportunities available to young people in information and communications technology. • We want to encourage young people to consider studying ICT after their schooling and to consider a career in ICT. • We want them to see studying computing and communications is the start to a rewarding, interesting and social career anywhere in the world.
Our reason for National ICT Careers Week • ICT people are in demand • Young people may not know that ICT people are in demand • The Australian ICT industry (and its customers) require people with the appropriate ICT qualifications and training in the short and long term. • Australian governments need people with ICT skills to add to the nation’s capabilities.
ICT - impacts everything, everywhere In Australia, the application of technology helps drive significant upswings in economic productivity. Technology impacts every part of our economy – from health, education, environment and security to research & development, oil & gas exploration, manufacturing, tourism and transport.
ICT connects with state and national priorities Our nation and state face many challenges in: • Climate change & energy • Global economic climate • Investment in technologies • Employment constraints • Education • Health • Security • An ageing population The application of ICT is vital for enabling the solutions to these pressing, key issues.
ICT - driving the Australian economy • ICT is the fundamental driver of employment in both the ICT industry and across other industries, employing over 500,000 Australians. • ICT accounts for around 6% of Australia’s total GDP. • Australia’s ICT revenue is currently around $85 billion pa. • 514,000 people work in ICT related and professional roles. ICT also contributes AUD$4.6 billion in export. • $50 million worth of ICT jobs are expected to be created over the next 12 to 18 months. • The Australian ICT industry comprises 25,562 companies.
Our messages to young people • ICT = great jobs + great money + great lifestyle • ICT is a truly global career – your work in ICT can take you round the world • ICT – be part of the solution for climate change • ICT is about working with people, helping people, solving people’s problems and making changes • ICT is entertainment = movies, music, games, animation and fashion • ICT is truly a large part of our daily lives
ICT jobs in the global financial crisis • Demand for ICT employment is expected to grow quickly and strongly once the current world economic conditions improve. • The ICT industry is being affected by the current financial crisis. • ICT will continue to be in demand in many areas vital to our economy and communities. • ICT professional employment has continued to grow steadily over the past 20 years, and our expectations are that it will continue to grow in the future. • That means that now is the time to be studying ICT at and after school.
Participating organisations • Industry and business associations • ICT industry • ICT professional associations • Women in ICT Groups • Science, ICT school teachers groups • Tertiary educators • VET educators • Federal Government • State Government agencies • Careers advisers • Other groups and organisations
Types of activities and functions These include: • having State Premier release a supportive media release • re-branding an existing career activity happening in that week • school ICT student visits • demonstrations of ICT in use • visits to ICT companies and ICT faculties and schools • briefing of journalists • ICT study information on company web sites • briefing to ICT school teachers • promoting ICT study on the front page on university and TAFE web sites
Keynote events • Keynote events will be arranged to have the campaign endorsed by key people/organisations such as State Premiers, relevant Federal and State Ministers of education and innovation, heads of peak organisations, influential young celebrities. • These keynote events/stunts will help draw attention to the campaign for parents, teachers and other influencers. If possible, these keynote events will draw TV coverage. • Participating organisations will be asked to either suggest keynote events, or to arrange a keynote activity.
Media engagement • Journalists with interests in ICT careers and studies will be identified and contacted about the National ICT Careers Week. • Participating organisations will be encouraged to use their existing media relationships. • Journalists will be encouraged to contact the participating organisations to allow for individual media relationships for the National ICT Careers Week. • Journalists will be briefed about the campaign, the participating organisations, and the collection portal. In addition, information and data on ICT employment etc will be provided so they have a common set of data points.
A single brand • The Career Week will use the Start Here Go Anywhere brand. • The immediate advantages of having single and national brand to market ICT study and careers to young people are that: • the clutter of images associated with ICT marketing is reduced, and • various groups can use the brand within a relaxed and distributed regime of deployment while achieving an overall integrated marketing appearance.
Coordination and support • The Careers Week is managed under the auspices of the Industry Leadership Group. • The Australian Information Industry Association (AIIA) and the Australian Computer Society (ACS) are providing the coordination and back office functions to support the National ICT Careers Week. • A private Wake has been established to allow people in participating organisations to have access to materials and resources, and to exchange information and ideas.
Contact Michel Hedley • Australian Information Industry Association • Phone 0417 695 616 • Email firstname.lastname@example.org Seni Murni • Australian Computer Society • Phone 02 9299 3666 • Email email@example.com