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Telstra - PowerPoint PPT Presentation


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These are my slides from the 2015 Telstra Summit in Sydney before 1100 people.

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Telstra


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    Presentation Transcript
    lethal generosity

    LETHAL GENEROSITY

    Gives customers the best

    possible experience, while

    destroying competitive efforts.

    millennial customers

    MILLENNIAL CUSTOMERS

     50 years

     Friends trump brand

     Always, always on

    millennial employees

    MILLENNIAL EMPLOYEES

    • ‘Trust me 1st’

    • Facebook challenge

    • Culture change

    • New clients

    contextual competitors

    CONTEXTUAL

    COMPETITORS

    what s to share

    WHAT’S TO SHARE?

     Software beats bricks

     Experience > brand

     Powershift to buyer

    cause based competitors

    Cause-Based

    Competitors

    what s a brand to do

    WHAT’S A

    BRAND TO DO?

    pinpoint marketing

    PINPOINT MARKETING

    Technology-enhanced experiences

    based on customer ‘who, where &

    what.’

    the human factor

    THE HUMAN FACTOR

    ‘At the end of the day it isn’t about

    technology it’s about people.’

    --Tyler Douglas, CMO, VisionCritical

    shel israel author speaker nice guy http

    Shel Israel

    Author. Speaker. Nice Guy.

    http://shelisrael.com