LETHAL GENEROSITY Gives customers the best possible experience, while destroying competitive efforts.
MILLENNIAL CUSTOMERS 50 years Friends trump brand Always, always on
MILLENNIAL EMPLOYEES • ‘Trust me 1st’ • Facebook challenge • Culture change • New clients
WHAT’S TO SHARE? Software beats bricks Experience > brand Powershift to buyer
WHAT’S A BRAND TO DO?
PINPOINT MARKETING Technology-enhanced experiences based on customer ‘who, where & what.’
THE HUMAN FACTOR ‘At the end of the day it isn’t about technology it’s about people.’ --Tyler Douglas, CMO, VisionCritical
Shel Israel Author. Speaker. Nice Guy. http://shelisrael.com