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Asian Paints–Website

Asian Paints–Website. www.asianpaints.com. Project Description. The overall approach of the website was to guide homeowners through the three stages of their home décor experience with a defined customer journey.

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Asian Paints–Website

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  1. Asian Paints–Website www.asianpaints.com

  2. Project Description • The overall approach of the website was to guide homeowners through the three stages of their home décor experience with a defined customer journey. • Through a combination of a vast gallery of shades and home décor images, online tools for virtual painting, expert help and calculators, the Asian Paints website guides the user on his painting journey, from start to finish. • We decided to create a new, seamless Asian Paints customer journey that connects all in-store, online and out-of-store touch points.

  3. Project Objective To create a new, seamlessAsian Paints customer journey that connects all in-store, online and out of store touch points. To develop a strategy and vision to seamlessly integrate the customers’ digital experience into their path to purchase. To enhance the customers’online experience to truly reflect their needs. Customer Journey

  4. Personas – Target Audience Primary: Competitive Controller Secondary: Cautious Experimenter Tertiary: Recognition Seeker Demographic “My family moves aroundIndia frequently. I’m looking to make friends and business associates like myself. This home project is the perfect chance for me to show offmy cosmopolitan lifestyle.” Demographic “I’ve just started workingand would like to remodel my room to signify this new phase in life.I’d like my room to look like the one I saw in latest Bollywood movie stars home, hopefully my parents like it.” Demographic “I’m a self-made man and grew my business from nothing. My bragging rights are hard earned therefore my new house needs to stand out like I do.” Want to be connected, checking out what’s the latest and sharing with my friends and family.” “Technology enables an easy life for me. I research intensively at work and home and access any information I need anytime, anywhere.” “I don’t really use technology at home – the computer at home is for my wife and children.” Colour and Decor Colour and Decor Colour and Decor “I like to be in control.” “I would like to experiment with customised looks for my home, but need someone to show me how” “There’s no room for error so I need to have the best knowledge and processes to ensure everything goes to plan.” “I get my inspiration from everywhere - magazines, the web and celebrity news.” “I own this special space and it represents who I am– I hope my friends think it’s cool too.” “Cost doesn’t matter if its new and appeals to me –but it has to justified’ “I definitely want to experiment with new colours and special effects but needs reassurance – have to see what it will look like’ but willing to try.”

  5. UX Process

  6. UX Strategy The UX strategy considered the needs of the users while creating the user journey map. This map served as the guide in constructing the website’s information architecture, based on three primary categories - Get Inspired, Try & Decide and Make it Happen. Following the tenets of

  7. Customer Mind states Home Decor Exploring Locating Dreaming • I want decoration ideas I need some white emulsion I want people to admire my home Engage me Reassure me Show me Help me find it Inspire me Challenge me Entertain me

  8. Innovative User Experience • Key Features

  9. Information Architecture

  10. Designs Homepage

  11. Sample Wireframes My Color Project

  12. Designs My Color Project

  13. Designs Inspiration wall

  14. Why we deserve the UXie? Post launch, from Apr 1, 2013 – Mar 31, 2014 87% 5.5 Minutes 4 Page 7.6 MN Views Each visit Traffic from India Average time spent Visits Increase of 25% compared to previous year Increase of 12% compared to previous year The analytics clearly establish that with the user friendly features, smart design, crisp copy and seamless implementation of the application, Asian Paints has gained significant popularity amongst its customers. Hence, the objective of placing Asian Paints as a brand in step with the times was successfully achieved through the website. Source: Google Analytics

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