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Performance Media : SEM WE HAVE THE KEYS. THE KEYWORDS, THE KEY CONTENT AND THE KEY PLACEMENTS. PowerPoint Presentation
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kareem-buckley

Performance Media : SEM WE HAVE THE KEYS. THE KEYWORDS, THE KEY CONTENT AND THE KEY PLACEMENTS. - PowerPoint PPT Presentation

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  1. Performance Media: SEM WE HAVE THE KEYS. THE KEYWORDS, THE KEY CONTENT AND THE KEY PLACEMENTS.

  2. SEARCH ENGINE MARKETING (SEM) • Why Work With Us: Cross-Industry Success Stories • Understanding Searchers & Customers • Our Approach to Search Marketing • Competitive Position • Our Technology • Data Driven Marketing • Your Customized SEM Program

  3. WHO WE WORK WITH

  4. HOW WE’VE DELIVERED SEM SUCCESSCROSS-INDUSTRY SUCCESS STORIES SALES NOTE: Highlight based on opportunity’s industry/vertical

  5. GET ACTIONSearch Engine Marketing Services • Connect with customers at the moment of relevance, as they conduct searches related to your offer.

  6. WHERE DO YOU CLICK? SEM listings can generate immediate traffic while SEO grows. Leverage SEM to have control of marketing message (Promotions, sales.) Increase brand visibility. Own more Search Engine Results Page real estate. 15% • SALES NOTE: • Top 2-3 ad placement increases customer engagement potential 4% • Source: Enquiro Research

  7. SEM APPROCH A strategy to align campaigns to your business goals. Campaign roadmap • Full campaign audit • Landing page audit • Identification of potential concerns and quick wins Repair Ad group & keyword segmentation Landing page design & testing Google analytics set-up Competitive keyword development Ad copy development Build Monthly reporting Performance-based bid management Keyword & ad copy optimization Settings optimization Call tracking Geo-targeting Optimize We diagnose, fix, and optimize your SEM Campaigns

  8. THE PATH TO IMPROVED ROI Ad Group Ad Copy Landing Page The Right Landing Page The Right Keywords The Right Ad Message Increased ROI

  9. INITIAL PROPOSED ACCOUNT STRUCTURE

  10. GETTING THE FOUNDATION RIGHT

  11. AGILE SEM • Focusbudget on top performing ad groups • Optimizesettings, ad copy, landing pages to decrease cost per conversion • Expandcampaigns profitably

  12. AGILE SEM • Performance-Based Bid Management

  13. AD COPY: STAND OUT FROM THE REST A HIGHLY COMPETITIVE LANDSCAPE • Ensure ads stand out & are up to best practices. • This will help your SEM return on advertising spend (ROAS). • Create ad copy based on the following examples: • Customer segments • Products and services • Seasonality • Marketing campaigns • Sales and promotions • We can optimize based on: • Best practices • Performance • Market changes • Unforeseen events Screenshot can be customized based on client

  14. TURN CLICKS INTO REVENUE 50% Of potential sales are lost because users can’t find the information they need on webpages. Source: Forrester Research

  15. TURN CLICKS INTO REVENUE 5-7sec Is all it takes to convince post-click visitors that they are on the right page. Source: Nielsen Norman Group

  16. LANDING PAGES Good Landing Page content example: Clear Copy Relating to the Call-to-Action Clear Page Title Reassuring the customer they are on the right page Short-form Clear call to action 2 3 1 4

  17. LANDING PAGESTURN CLICKS INTO REVENUE • AUDITof current landing pages • RECOMMENDATIONSto drive conversions • WIREFRAMErecommendations (optional) • TURNKEYLanding Page Management (optional) Screenshot can be customized based on client

  18. INSIGHTS THAT HELP GROWTHMONTHLY CAMPAIGN REPORTS THAT WE’LL DELIVER KEY METRICS At a glance summaries of key performance indicators such as Impressions, Clicks, CPC, CTR, & Conversions PERFORMANCE GRAPHS Customizable performance graphs detail account performance across business metrics; defining account trends over time KEYWORD & AD COPY PERFORMANCE Easily identify top keywords and top performing ad messaging CUSTOM REPORTING Key performance insights, recommendations from account team. Add-ons include: Top campaigns/Ad Groups, Geographic performance, Facebook Performance

  19. WHAT YOU GETMEDIATIVE’S SEM SOLUTION 1 Acustomized strategy designed to drive consumers to act in accordance with your business objectives. 2 Performance-centric account team: including in-depth keyword research, custom ad copy development, and turnkey performance campaign architecture throughout delivery. 3 Performance-driven Optimization continuous, intensive bid and budget management combined with on-going testing and boost tactics 4 Actionable Reporting & Strategic Consultation get customized performance reports and get direct access your account manager for on-going strategic management

  20. SEM PROGRAM FOR CLIENT NAME • KEYWORD RESEARCH and Analysis – Size <3,000 • ACCOUNT SET-UP and re-structure • AD COPY creation – Up to 300 ads • LANDING PAGE analysis • Note: This is is a quick snapshot of how the current landing page is impacting SEM results • A full landing page audit with optimization recommendations can be provided at an extra • Based on this analysis we may recommend a full landing page audit • STRATEGY ROADMAP • Aligns to marketing calendar • Outlines key initiatives and defines ownership (Mediative responsibilities vs. client responsibilities) • MONTHLY DASHBOARD creation and review • DEDICATED TEAM lead, Lead Strategist and additional resources • MONTHLY CALL to discuss performance • **Multiple engines, call tracking, display, remarketing, social advertising can be added to the program at an additional cost** Change package based on client needs 12 MONTH PROGRAM Current Ad Spend: MgmtFees: $2,000

  21. Thank you. • Questions?

  22. PRODUCT PACKAGESSCALABLE PPC MANAGEMENT SOLUTIONS INTERNAL USE ONLY INTERNAL Should include $2k flat rate for bronze & SEM locations package (3K) Perhaps include Campaign, Ad group and Ad Copy limits