social media workshop

1. social media workshop Don Blake, NEA MWRO

2. Agenda • Skills & Attitudes about social media: What you told us … • Social Media and Content Sharing tools:Are you familiar with them? A Primer … Private Social Networks • Ning • Groupsite Social Networks • Facebook • LinkedIn Content Sharing Tools • Blogs • Twitter • YouTube • Wikis

3. Agenda • NEA & affiliates using social media Branding • Facebook, Groupsite, Ning, Twitter • Best Practices Association Community Building/Supporting Association Work • Groupsite, Ning, Yammer • What a Social Media Campaign Looks Like • How to develop a Social Media Campaign • Measuring effectiveness and Listening to the Social Web • Assess your readiness and capacity for starting a Social Media Campaign (Group work)

4. Skills & Attitudes about social media: What you told us …

10. Given all I know about social media, the one tool or practice I would most like to learn more about is ...

11. Today’s Learning Objectives: • Understand how social media is changing how organizations communicate and engage members • Learn about the basics of the most popular social media tools and be given the opportunity to engage in dialogue about potential uses of social media back in their association • Discuss safety and security issues associated with social media

12. What is Social Media? Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.

13. What is Social Media?

14. What role does social media serve in our association Successful Social Media Branding, Campaigning and Association Community Building What is … Branding is putting your association into the social mediasphere where existing and potential members can learn about you. Benefits of branding include: • Increased feedback and discussion • Drive traffic to your Web site • “Spread” information A Social Media Campaign is NOT “about” the association but rather a focus on a specific issue, project or action comprising elements specifically designed to capture consumers’ attention and bring about interest and participation (for the people, by the people). • Building email lists • Attracting event attendees • Getting people to take action • Attracting donations

15. What role does social media serve in our association What is … Association Community Building (Supporting Association Work) is an effort to aggregate and associate groups of members, staff and leaders across work assignments, association events, leadership roles, etc. with a goal of providing always-on, one-stop access to content, colleagues and other social capital resulting from the association social network. • Long-term, easy access to social network participants by role, etc. • Excellent way to accomplish group planning and work projects • Easy access and management of legacy content and relationships from training or conference events

16. What role does social media serve in our association Successful Social Media Branding, Campaigning and Association Community Building

17. Supporting Association Work Supporting Association Work Blogs

18. Associations Using Social Media Supporting Association Work Supporting Association Work Blogs

19. Associations Using Social Media Branding Branding Blogs

20. Associations Using Social Media Branding Blogs

21. Branding Branding Blogs

22. Association Work& Branding through Blogging Association Work& Branding through Blogging Blogs So how did they do that? www.blogger.com http://wordpress.com/

23. Best Practices: Blogging Best Practices: Blogging Be Transparent: Identifying yourself and your organization. Making it clear that you are contacting them in good faith with a straightforward agenda. Get to Know Them and Keep it Relevant: Do some research. Make a point to familiarize yourself with their content. Don’t pitch issues that don’t interest them Keep it Timely: The news cycle online is even faster than in print and on television. If you want to be a part of it, you have to keep up.

24. Best Practices: Blogging Treat Them as Individuals: Avoid sending blast emails to dozens of bloggers at once. Take the time to personalize your outreach efforts with the blogger’s name, URL, and perhaps even a comment on something they have written recently. Link to Them: All bloggers want to get links to their site. Links are a form of currency.

25. Best Practices: Blogging Best Practices: Blogging • Write in a witty and conversational tone. • Incorporate links into your post, especially links to news stories and other blogs. • Use multimedia. Images and videos can enhance posts considerably. • Diversify. There are many different types of blog posts. • Use timely information that is breaking news or relevant to the news cycle.

26. Best Practices: Blogging Best Practices: Blogging 6) Choose a descriptive and attention-grabbing title for your post. 7) Keep blog posts short – certainly below 1,000 words. 8) Encourage audience participation by asking open-ended questions that spark dialogue. 9) Respond to comments. If someone takes the time to comment on your post, you should return the favor by replying to their comment publicly. 10) Identify yourself. Blog posts written under an organizational name are not generally received as well as those posted under an individual’s name. You should also include a bio and your website links.

27. Associations Using Social Media Wikis

28. Branding Branding Wikis

29. Branding Branding Wikis

30. Supporting Association Work Supporting Association Work Wikis

31. Supporting Association Work Supporting Association Work Wikis

32. Supporting Association Work Wikis How did they do that? http://pbworks.com/ http://www.wikispaces.com

33. Micro Blogging (Tweeting) Associations Using Social Media

34. Micro Blogging (Tweeting) Best Practices: Twitter Tweet An update of 140 characters or less that goes out to all of your followers Followers Other Twitter users who follow you Re-Tweet A common way to give credit when forwarding someone else’s Tweet Tweet-Up A meet-up or offline event organized on Twitter Hashtag An easy way to organize content on Twitter by adding a # in front of popular keywords

35. Micro Blogging (Tweeting) Public Private Vs.

36. Supporting Association Work Yammer

37. Branding Twitter

38. Branding Twitter

39. Social Networks Public Private Vs.

40. Social Networks

41. Social Networks Profile A profile is the hub of an individual’s presence on Facebook. It includes the person’s wall, notes, photos, videos and other information. Wall Each profile and fan page has a wall on which others can write or post multimedia items. This is the equivalent of a guest book on a website, in that other individuals visiting the profile can leave publicly visible messages.

42. Social Networks Friends Adding or accepting someone as a friend is the most basic way to connect on Face- book. All friendships are mutual, so if someone requests to be your friend you must accept the request before you are officially “friends.” Status Status updates are Facebook’s response to Twitter. You can enter a short text statement and a photo, video, event, cause or hyperlink as your status. Under default privacy settings, your status updates are visible to all of your friends.

43. Social Networks Notes The notes application is Facebook’s version of a simplified blogging platform. Anyone on the site can create notes, which can include text, hyperlinks, photos and tags. By default, notes are visible to all of an individual’s friends. Tag Tagging allows you to associate a video, photo or note with another individual’s profile. For example, if pictures are uploaded from an event, those in the photo can be “tagged” to let them know they are in the photo

44. Social Networks http://www.facebook.com/help/groups/basics

45. Social Networks So how do you do it?

46. Social Networks

47. Social Networks Associations Using Social Media Association Work: NING

48. Social Networks Associations Using Social Media Association Work: NING

49. Social Networks Associations Using Social Media Association Work: NING

50. Social Networks Associations Using Social Media Association Branding/Political Action: NING