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Design Principles - PowerPoint PPT Presentation


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Proximity Keep items that are related with each other together, keep others far, far, away Do NOT leave a blank line between a story title and the story. They are related, keep them together! Use Keep items that are related with each other together, keep others far, far away.

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slide1

Proximity

  • Keep items that are related with each other together, keep others far, far, away
  • Do NOT leave a blank line between a story title and the story.
  • They are related, keep them together!
  • Use Keep items that are related with each other together, keep others far, far away.
  • Use white space to provide distance between unrelated items.
  • Font Families
  • There are three major font families
  • Serif-font with a foot
  • Example: San Serif-font with out a foot
  • Example: Arial
  • Fun—all other fonts
  • Example:

Design Principles

Lisa Groff

April 16, 2013

slide2

Contrast

  • Visual attraction on the page.
  • Keep elements the same or very different.
  • Make darks dark and light items light.
  • Make big items bigand smallitems small.
  • Place light text on a dark background and place dark text on a light background.
  • Repetition
  • Aim for consistency.
  • Repetition will strengthen the reader’s sense of recognition
  • Repeat elements through your document?
  • Repeat fonts, font sizes, colors and graphics.
  • Alignment
  • There are 4 alignments:
  • Left-Use for large blocks of texts that need to be read. This is a traditional style.
  • Right-use for titles and small amount of text. This is funky.
  • Centered-Use for titles. Is formal.
  • Block-Use in News papers