The SubHub Guide to: Getting Free Traffic to Your Website - PowerPoint PPT Presentation

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  1. The SubHub.com Guide to:Getting Free Traffic to YourWebsite

  2. What we will cover • What is Search Engine Marketing?

  3. What we will cover • What is Search Engine Marketing? • Understanding How The Search Engines Find Your Website

  4. What we will cover • What is Search Engine Marketing? • Understanding How The Search Engines Find Your Website • The 3 Simple Steps for Building Free Traffic

  5. What we will cover • What is Search Engine Marketing? • Understanding How The Search Engines Find Your Website • The 3 Simple Steps for Building Free Traffic • Tracking Your Search Engine Marketing Success

  6. What Is Search Engine Marketing? “Strategies, tactics and activities undertaken to drive more traffic from the search engines to your website”

  7. Ways to Market Your Website 1 3 Online 4 2 Offline Free Paid

  8. Focus on Free Online Marketing 1 3 Online 4 2 Offline Free Paid

  9. Can Google Index Your Website?

  10. Can Google Index Your Website? Type in Site:www.YourDomainName.com

  11. Can Google Index Your Website?

  12. Reasons Your Site Can’t be Indexed • Navigation created with Javascript, image maps or Flash

  13. Reasons Your Site Can’t be Indexed • Navigation created with Javascript, image maps or Flash • Content in frames

  14. Reasons Your Site Can’t be Indexed • Navigation created with Javascript, image maps or Flash • Content in frames • No Sitemap

  15. Reasons Your Site Can’t be Indexed • Navigation created with Javascript, image maps or Flash • Content in frames • No Sitemap BUT…….Be Careful about making changes that break links (more about this later)

  16. Understanding How Search Engines Find Your Page

  17. Which Search Engines Are Important? Google Yahoo MSN AOL Ask Others >3%

  18. Repeat Keywords in: In the domain name The title The body text

  19. Repeat Keywords in: In the domain name The title The body text BUT……. Google then has to decide what order they should list the pages they have found on the search results page

  20. How Does Google Rank Pages?

  21. How Does Google Rank Pages?

  22. How Does Google Rank Pages? But We Do Know Some Important Facts ………

  23. Inbound Links

  24. Inbound Links PageRank 6 PageRank 7 PageRank 7 PageRank 4

  25. Inbound Links PageRank 6 Relevance of Linking Website

  26. Inbound Links PageRank 6 Relevance of Linking Website Anchor Text Best Vegetarian Food 2007You voted for the best Vegan Restaurant in New York, and we’ve now counted the votes and the results are in..

  27. Inbound Links PageRank 6 Relevance of Linking Website One way Anchor Text Reciprocal links v’s One Way Link Reciprocal

  28. Deep Searching 100% ? Home Page

  29. Deep Searching 20% Home Page Category Article Article Article 80%

  30. The 3 Simple Steps for Generating Free Website Traffic

  31. STEP 1 – Build List of Keyword

  32. STEP 1 – Build List of Keyword STEP 2 – Create Quality Content

  33. STEP 1 – Build List of Keyword STEP 2 – Create Quality Content STEP 3 – Build Inbound Links

  34. STEP 1- Build List of Keywords “What words will people type into the search engines to find your website” start a membership website

  35. STEP 1- Build List of Keywords start a membership website

  36. STEP 1- Build List of Keywords start a membership website Keyword List Membership website Subscription website Make money from online content Make money from online advertising Make money from blogging Start an online magazine Start an online journal etc.

  37. STEP 2 – Create Quality Content Category Publish for Profit Article Article Article Article Make Money from Online Content Start an Online Magazine How to start a Subscription website How to start a Membership website

  38. STEP 2 – Create Quality Content

  39. STEP 3 – Build Inbounds Link Good content attracts inbound links …….. but it can be slow

  40. STEP 3 – Build Inbounds Link Link Baiting

  41. STEP 3 – Build Inbounds Link Link Baiting • Say something controversial

  42. STEP 3 – Build Inbounds Link Link Baiting • Say something controversial • Provide unique & exclusive information

  43. STEP 3 – Build Inbounds Link Link Baiting • Say something controversial • Provide unique & exclusive information • Provide something valuable for free e.g. an ebook, searchable directory, etc