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Media Trends – December 2010. SECTIONS Overview……………………..……………Slides # 2-11 Newspapers……………………………..Slides # 12-20 Television………………………………..Slides # 21-33 Radio……………………………………..Slides # 34-38 Internet…………………………………...Slides # 39-42 Social and New Media…………………Slides # 43-51

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Media Trends – December 2010


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    Presentation Transcript
    1. Media Trends – December 2010 SECTIONS Overview……………………..……………Slides # 2-11 Newspapers……………………………..Slides # 12-20 Television………………………………..Slides # 21-33 Radio……………………………………..Slides # 34-38 Internet…………………………………...Slides # 39-42 Social and New Media…………………Slides # 43-51 Extra!....................................................Slides # 52-57

    2. Overview Where People Get Their News • Over half of Americans get their news from TV. Roughly 1/3 look to radio and online, 1/4 go to print. • Among TV viewers, FOX leads cable and NBC leads network and Sunday talk shows. • Over 1/3 of Americans get their news from both digital and traditional sources. • Print newspaper readership continues to decline, with 1/3 reading any newspaper – down from 39% in 2008. Just 8% under age 30 regularly read a paper. • Small, local papers are gaining circulation, while this quarter the only major dailies to gain were the WSJ and San Jose Mercury News • Washington D.C. radio listeners turn to WTOP-FM for their talk news. Source: Pew Research – June 2010 and Radio Online – November 2010

    3. Most of the 70 minutes is spent watching TV news • Watched TV news – 32 minutes • Listened to radio news – 15 minutes • Got news online – 13 minutes • Read a print newspaper – 10 minutes • U.S. households spending time to watch TV and use the Internet is equal at 13 hours per week Source: Pew Research – June 2010 & Forrester Research – December 2010

    4. Almost a Third Go Online to Get Their News • More young people get their news online (48%). • Only 14% of all those in the general public get their news from stories e-mailed to them. Source: Pew Research – June 2010

    5. Go to CNN for Breaking News • Users go to certain sources depending on what “type” of news they are looking for. • Latest headlines – CNN (64%) / Network evening news (59%) • In-depth reporting – Wall Street Journal (37%) / New York Times (33%) • Views and Opinions – FOX’s O’Reilly Factor (44%) / MSNBC’s Hardball (42%) • Entertainment - Comedy Central’s Colbert Report (53%) • Mix of it all – NPR (28%) Source: Pew Research – June 2010

    6. Where Those Over 50 and Under 50 Go to Read, View or Listen to News • OVER 50 • News magazines 45% / USA Today – 44% • FOX’s Sean Hannity – 65% • NPR – 44% • UNDER 50 • New York Times – 67% • Colbert Report – 80% • NPR – 56% Source: Pew Research – June 2010 & Forrester Research – December 2010

    7. Social Media Is Not a Big Area for News Consumption • Nearly half (45%) of the public has a profile on a social networking site like MySpace, Facebook or LinkedIn. • Just 9% use Twitter. • Most general internet users NEVER get news from those sites. • 71% NEVER / 7% REGULARLY get news from social networking sites • 95% NEVER / 2% REGULARLY get news from Twitter Source: Pew Research – June 2010

    8. Twitter Statistics • New York Times has the most Twitter followers among major newspapers – just under 3 million. • Admiral Michael Mullen has a little under 32,000 followers on Twitter, compared to singer Lady Gaga who is number 1 and followed by over 7 million. Source: Journalistics – October 2010 and TwitterCounter – December 17, 2010

    9. Majority of Americans Find the News Trustworthy • Over half of Americans (57%) see news sources as trustworthy. • 60 Minutes leads the public’s believability in news organizations with 33%, while USA Today continued to receive the least with 17%. • Among television news – FOX News is the only cable news organization to maintain its viewership. • Both younger (18-49) and Older viewers (50-65+) watch FOX News the most 38%; and 56%, respectively Source: Pew Research – June 2010

    10. Yet the Majority of Americans Also Find There is Bias in the Media • About eight-in-ten (82%) say they see at least some bias in news coverage. • And nearly half (43%) say the news is more liberal than conservative (23%). • Republicans are far more skeptical of most major news sources than Democrats. The one exception is Fox News, which twice as many Republicans believe all or most of (41%) than Democrats (21%). Source: Pew Research – June 2010

    11. Grazing for News Continues to Increase Source: Pew Research – June 2010

    12. NEWSPAPERS

    13. Print Newspaper Readership Declines Slightly • One-in-four Americans say they read a newspaper in print yesterday. • Online newspaper readership is up slightly. • 71% of adults have read a newspaper in print or online in the last week. Source: Pew Research – June 2010 and Scarborough Research – October 2010

    14. Top 10 U.S. Newspapers – ByPrint Circulation 6. Daily News (New York, NY) Daily Circulation – 512,520 Down 31,647 7. New York Post Daily Circulation – 501,501 Down 6,541 8. San Jose Mercury News Daily Circulation – 477,592 Up 222,417 9. Chicago Tribune Daily Circulation – 441,508 Down 24,384 10. Houston Chronicle Daily Circulation – 343,952 Down 40,467 1. Wall Street Journal Daily Circulation – 2,061,142 Up 36,873 2. USA Today Daily Circulation – 1,830,594 Down 69,522 3. New York Times Daily Circulation – 876,638 Down 51,213 4. Los Angeles Times Daily Circulation – 600,449 Down 57,018 5. Washington Post Daily Circulation – 545,345 Down 37,499 LOOK! Circulation is Up! * The data includes other papers of the Bay Area News Group – Contra Costa Times, Oakland Tribune and San Mateo County Times Source: BurrelleLuce – May 2010 NOTE: Difference in circulation is from their previous November 2009 report

    15. Circulation Decreased for both Daily and Sunday Newspapers • Circulation for daily newspapers decreased by 4.9% • Circulation for Sunday newspapers decreased by 4.4% Source: Newspaper Association of America – September 2010

    16. Local Papers’ Circulation Increasing • Greenwich, Connecticut's Time increased the most by 19.74% Source: Newspaper Association of America – September 2010

    17. Newspapers’ Websites Are Attracting Unique Visitors • In September 2010, newspaper companies attracted 102.8 million unique visitors to their websites. • That’s almost two-thirds (61%) of all adult Internet users (aged 18+). • Among the 25-to-34-year-old age group, 55% visited a newspaper’s website. • 52% went to Yahoo! News Network, 22% visited CNN and 24% visited MSNBC. • Users are also engaged – there were 4.1 billion page views and over more than 3.3 billions minutes spent browsing the websites of newspapers. Source: comScore/Newspaper Association of America – October 2010

    18. Top 10 U.S. Newspapers By Web Traffic* • USA Today- 239,425,560 • The New York Times- 217,513,400 • The Wall Street Journal – 122,397,004 • The Los Angeles Times - 94,889,543 • The Washington Post – 9,1758,837 • New York Daily News – 82,225,690 • The San Francisco Chronicle – 46,696,844 • The New York Post – 45,903,055 • The Chicago Tribune – 33,230,030 • The Star-Ledger – 31,836,326 * Web traffic – total unique monthly visitors for the previous 12 months. Source: Journalistics/Compete.com – October 2010

    19. iPads May Be Killing Print Newspapers • Over half (58%) of those who use the Apple tablet for a least an hour a day for news said they are very likely to cancel their subscription in the next six months. (Link to study) • One-in-ten said they had already canceled their print subscriptions. • Overall, 4% of adults reported reading a newspaper via an app on a digital device/mobile phone in the past 30 days. Source: University of Missouri’s Donald W. Reynolds Journalism Institute & GfK MRI – December 2010

    20. Watch out Online New York Times Readers • Remember: New York Times is going to start making online readers pay for their stories. • Starting in early 2011, the news company is expected to reveal its metered paywall. • Analysts predict other news sites will soon follow. • Journalism Online’s co-founder Gordon Crovitz says that smaller newspapers who are using pay meters have grown online without sacrificing visitors. Source: Ad Week

    21. TELEVISION

    22. Over Half of Americans Get Their News from Television Source: Pew Research – June 2010

    23. News Watchers View FOX News Most • FOX News – 23% • CNN – 18% • ABC World News – 14% • NBC Nightly News – 12% • MSNBC – 11% • CBS Evening News – 8% CABLE NETWORKS & EVENING NEWS SHOWS Source: Pew Research – June 2010

    24. Americans are Regularly Getting Their News from Cable Channels • While 39% of Americans say they regularly get news from a cable channel (CNN, FOX News, MSNBC), only FOX News has maintained its audience size. Source: Pew Research – June 2010

    25. If You’re Over 50 – You Watch FOXIf You’re Under 50 – You Watch Comedy Central • Over 60% of those 50 or older watch FOX News hosts Bill O’Reilly and Sean Hannity. • While Comedy Central’s Daily Show and Colbert Report are watched by about 80% of those 18-49. • Also younger newspaper readers gravitate toward New York Times. Source: Pew Research – June 2010

    26. Opinion and Comedy Programming Have Relatively Few Regular Viewers • While FOX News is the most popular news channel, their number of regular viewers has NOT grown and they are not that much ahead of other networks. Source: Pew Research – June 2010

    27. CNN Leads for Breaking News &WSJ does for In-Depth Reporting WHERE ONE TURNS TO THE MOST FOR… • Latest headlines – CNN • In-depth reporting – Wall Street Journal • Views and Opinions – FOX’s O’Reilly Factor • Entertainment – Comedy Central’s Colbert Report • BUT if one wants to get a mix of all – they turn to NPR Source: Pew Research – June 2010

    28. ABC’s World News Posts Largest Weekly Total Viewing Advantage Over CBS in Two Years NBC “Nightly News" • Total – 9.4M ABC “World News" • Total – 8.4M CBS “Evening News" • Total – 5.9M NATIONAL – WEEK ENDING DECEMBER 12, 2010 • Throughout the week, George • Stephanopoulos, Martha Raddatz, • and Nick Schifrin filed reports for • the division-wide series • Afghanistan: Can We Win? World • News also covered the ongoing • debate over the extension of the • Bush-era tax cuts and the arrest of • the controversial founder of • WikiLeaks Julian Assange. • Additionally, ABC increased its total viewers by 5% and Adults 25-54 by 6% compared to itscompetition Source: News on News and Nielsen

    29. NBC’s Nightly News 9+ Million Viewers NBC’s Nightly News has delivered at least 9 million total viewers for five consecutive weeks and also leads in the key demographic of adults 25-54. WEEK ENDING DECEMBER 12, 2010 Source: News on News with Nielsen

    30. NBC’s Meet the Press Continues to Lead the Sunday Talk Shows NATIONAL FIGURES – WEEK ENDING DECEMBER 5, 2010 NBC "Meet the Press" • Total – 3.48M • Up 0.82M from June 2010 CBS "Face the Nation" • Total – 2.87M • Up 0.82M from June 2010 ABC "This Week" • Total – 2.05M • Down 0.1M from June 2010 FOX "Fox News Sunday" • Total – 1.21M • Up 0.1M from June 2010 • MTP generated more than 201,000 online video streams • It’s podcast also remains the top ranked Sunday Morning program podcast on iTunes LOOK! Only ABC lost viewers! Source: News on News and Nielsen

    31. NBC’s Meet the Press Leads in the D.C. Market, Too WASHINGTON, D.C. – WEEK ENDING DECEMBER 5, 2010 NBC "Meet the Press" • Total – 110,000 FOX "Fox News Sunday" • Total – 51,000 CBS "Face the Nation" • Total – 49,000 ABC "This Week" • Total – 24,000 Source: News on News and Nielsen

    32. TiVo and DVRs Don’t Record Much News • Only 24% of those who have a TiVo/DVR have programmed it to record news programs. • If you do record news you’re most likely a woman, white, between the ages of 30-39, a college grad, and have a family income of $75,000 or more. Source: Pew Research – June 2010

    33. The 10* Most Powerful People in TV News Roger Ailes, Chairman and CEO, FOX News Steve Capus, President, NBC News/Phil Griffin, President, MSNBC/Mark Hoffman, President, CNBC Jim Walton, President CNN Worldwide/Jon Klein, President, CNN/U.S./Ken Jautz, EVP, CNN Worldwide Sean McManus, President, CBS News/CBS Sports Jon Stewart, Host of Comedy Central’s “The Daily Show” David Westin, President, ABC News Bill O’Reilly, Host of “The O’Reilly Factor”/Glenn Beck, host of “Glenn Beck,” FOX News Barbara Walters and the women of “The View” N.S. Beinstock Agency (talent agency) Christian Amanpour, ABC News/Candy Crowley, CNN * List includes 16 total Source: NewsPro – April 2010

    34. RADIO

    35. Everyone Listens to the Radio • Overall, radio is listened to by a little under 80% of people in all age brackets. • Each week, 3.3 million new radio listeners over age 12 are tuning in. Source: Arbitron – December 2010

    36. Biggest Talk News Radio Markets • All News and News/Talk Stations were popular in all markets except for Houston-Galveston. • Talk News was ranked #1 in Chicago, Philadelphia, and Washington, D.C. • Talk News was ranked #2 in Chicago, San Francisco, Atlanta, and Boston Source: Radio Online

    37. Where Talk Radio News Ranks Among the Top 10 Markets • Houston-Galveston • Talk News Was Not in the Top Local Stations 7. Atlanta #2 WSB-AM (Cox) 8. Philadelphia #1 KYW-AM (CBS) 9. Washington, D.C. #1 WTOP-FM (Bonneville); #4 WAMU-FM (American University) 10. Boston #2 WBZ-AM (CBS) • New York #4 WABC-AM (Citadel); #6 WCBS-AM (CBS) 2. Los Angeles #4 KFI-AM (Clear Channel) 3. Chicago #1 WBBM-AM (CBS); #2 WGN-AM (Tribune); #4 WLS-AM (Citadel) • San Francisco #2 KCBS-AM (CBS); #3 KQED-FM (KQED); #5 KGO-AM (Citadel) 5. Dallas-Ft. Worth #3 WBAP-AM (Citadel) Source: Radio Online – November 2010

    38. Bye, Bye Nielsen!Hello Arbitron • Nielsen issued a statement on December 13, 2010 to confirm their company will no longer be in the U.S. radio ratings business, but will continue to offer radio ratings in the overseas markets. • This announcement came a week after Arbitron signed an extension with Clear Channel Radio for its ratings service. Source: AdWeek – December 2010

    39. INTERNET

    40. Internet: Top Global Newspaper Sites • New York Times • Wall Street Journal • Times of India • Washington Post • Los Angeles Times • USA Today • Examiner (national edition) • San Francisco Chronicle • Sydney Morning Herald • New York Post NOTE: Washington Post and Los Angeles Times switched positions. Source: Alexa – November 2010

    41. Internet: Top Online Sites and Brands in the U.S. News Corp. Online is #6 for a top online parent company Fox Interactive Media is #10 for top web brands Source: The Nielsen Company – June 2010

    42. Internet: Websites Used Most Often to Obtain News • Yahoo – 28% • CNN – 16% • Google – 15% • MSN – 14% • Local news sites – 11% • FOX – 8% • AOL – 7% • MSNBC – 7% • New York Times – 6% • Internet service providers – 4% Source: Pew Research – June 2010

    43. SOCIAL & NEW MEDIA

    44. Few Americans Use “New Media” For News Source: Pew Research – June 2010

    45. Less Than One Third Use Social Networks/Twitter for News Source: Pew Research – June 2010

    46. Twitter Isn’t THAT Big • While nearly half (45%) of the public has created a profile on a social networking site like MySpace, Facebook or LinkedIn – ONLY 9% use Twitter. • Not surprisingly, more get news through social networking sites than from Twitter. • AdWeek reports that in October 2010 Twitter.com reached 25.1 million users – mostly through third party applications. Source: Pew Research – June 2010 and AdWeek – October 2010

    47. Twitter Isn’t THAT Big, YET Major Newspapers Have a Significant Number of Followers • @nytimes – 2,668,948 • @ColonelTribune* - 845,000 • @wsj – 464,591 • @washingtonpost – 204,514 • @latimes – 83,335 • @usatoday – 72,929 • @newyorkpost – 57,605 • @denverpost – 32,755 • @dallas_news – 24,726 • @seattletimes – 22,286 • @suntimes – 18,952 *Chicago Tribune Bill O'Reilly (FOX) - 52,363 followers Brian Williams (NBC) - 10,051 followers Barbara Starr (CNN) - 651 followers Source: Pew Research – June 2010 and AdWeek – October 2010

    48. Keep Tweeting, Chairman Mullen! • Admiral Michael Mullen has a little under 32,000 followers on Twitter, compared to singer Lady Gaga who is number 1 and followed by over 7 million. • Additionally, Admiral Mullen has tweeted 366 times, whereas Lady Gaga has tweeted 555 times. Source: TwitterCounter – December 17, 2010

    49. Over Half of Internet Users Read Blogs • This year 51% of U.S. Internet users, or nearly 113 million people, will read blogs on a monthly basis. That number is expected to rise to 60%, or 150 million people, by 2014. Source: eMarketer – August 2010

    50. Where to go to read up on social media advice and news • Mashable • Social Media Examiner • Social Media Explorer • Read Write Web • Social Media Today Source: Windmill Networking – November 2010