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Tourism in Maine: Overview and trends. Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005. CenTRO Center for Tourism Research and Outreach. Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries

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tourism in maine overview and trends

Tourism in Maine:Overview and trends

Thomas Allen

Amy Hudnor

CenTRO – University of Maine

August 15, 2005

centro center for tourism research and outreach
CenTROCenter for Tourism Research and Outreach
  • Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries
  • A partnership of the University of Maine System, tourism industry, and the State of Maine.
  • Jointly administered by UM and USM
  • Education and training
  • Research and outreach
slide4
Maine is a “drive” market….

Of the overnight pleasure trip visitors to Maine:

  • 30% are from Massachusetts
  • 50% are from New England states
  • 69% are from Northeast US

Source: Longwoods International, 2003 Visitor Study

slide5
Visitors to Maine are drivers…

Source: Longwoods International, 2003 Visitor Study

slide6
Visitors in Maine are drivers…

Source: Longwoods International, 2003 Visitor Study

places most often visited by overnight visitors to maine
Places most often visitedby overnight visitors to Maine

Portland 36%

Kittery 28%

Freeport 26%

Moosehead Lake 4%

Eastport 2%

Madawaska 2%

Source: Longwoods International, 2003 Visitor Study

tourism and travel expenditures
Tourism and travel expenditures

By all overnight and day visitors to Maine

2000$5.4 billion total

2003$6.1 billion total

Source: Longwoods International, 2003 Visitor Study

characteristics of overnight visitors
Characteristics of overnight visitors

Since 2000, visitors to Maine are more likely to be:

  • Older (Median age 46.4 versus 45.1)
  • Childless (76% versus 73%)
  • Better educated (69% versus 61% with some college)
  • White collar (75% versus 71%)
  • Higher income (%61 versus 56% with $50K+)

Source: Longwoods International, 2003 Visitor Study

potential developments
Potential Developments
  • Plum Creek development in Greenville
  • Resort / rail development in Brownville
  • Fermata project to identify nature-based tourism initiatives
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