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Monetizing Facebook Applications

Monetizing Facebook Applications. Jason Bailey KITNMedia.com. The Gold Rush. Domain Name Gold Rush of the Early 90’s First To Market APIs Expanding into other Networks Rock You, Slide, etc. Why Would I Bother?. Build to Sell Build for Specific Actions Build for Page Views

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Monetizing Facebook Applications

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  1. Monetizing Facebook Applications • Jason Bailey • KITNMedia.com

  2. The Gold Rush • Domain Name Gold Rush of the Early 90’s • First To Market • APIs Expanding into other Networks • Rock You, Slide, etc.

  3. Why Would I Bother? • Build to Sell • Build for Specific Actions • Build for Page Views • Build for Branding

  4. Flip That App • Prices based around User Bases and activity • Generally $0.10 - $2 per User • Anything over $0.25 is unusual • Generally bought by the same dozen guys

  5. Build for Branding

  6. Why Would I Bother? • Build to Sell • Build for Specific Actions • Build for Page Views • Build for Branding

  7. Four Basic Models • CPM Networks (Pay per Impression)TFSM, BlueLith, VCLK, Casale • CPC Networks (Pay Per Click)Adsense, YPN, Chikita • CPA Networks (Pay Per Action)Millnic Media, Azoogle, CPAEmpire, Copeac • Affiliate Programs (Pay Per Sale)Share A Sale, CJ, Linkshare, Amazon, Ebay • FB Specific NetworksAdonomics, Cubics, Flyersexchange, Etc

  8. Page Views • CPM - The Metric of Yesteryear • www.247realmedia.com • www.CasaleMedia.com • www.BlueLithium.com • CTR is king. • Facebook CTR’s are notoriously low...

  9. Cut and Paste Models • Adsense • Yahoo! Publishers Network • Chikita • Auction Ads • Cubics, Sex Change et al.

  10. Pros • Cut and Paste - No Brainer • Good For the Broad Appeal • Requires No Marketing Savvy • Set It and Forget It

  11. Cons • Delivering Relevent Ads • JS Implementations • Notoriously Low CTRs • No to Low Support • Blackbox Technology • Account Deletions • Banner Blindness • Trust...

  12. Go to the Source!Why? Why Not? • Consolidated Payments • Faster Payouts Monthly or Even Weekly • Professionally Managed • Dedicated Support • Getting it Pushed

  13. Outside The Box • Tailor a Solution to your app, audience, and action. • Build the app with an action in mind • Download, Click, Registration, newsletter subscribe, add a different app, enter a contest or w.h.y.

  14. Jason BaileyChickenhole@gmail.comMillnicMedia.comKITNMedia.comFb ID = 679341427 • Blogwww.BestCPAnetwork.com • 604.374.8181

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