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  1. Monetizing Conversations EndaNasution, SalingSilang.com, 8 June 2011 Indonesia ICC 2011

  2. My Information • EndaNasution • Personal blog: http://enda.goblogmedia.com • Twitter: http://twitter.com/enda • Facebook: http://facebook.com/endanasution • Email: enda@salingsilang.com • Non practicing Civil Engineerwith 6 year old son • Blogging since 2011, 1st chairman to Pesta Blogger 2007 • Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)

  3. How people use Internet nowadays? People use it to talk with each other, actively

  4. Search Conversations / Social Mainstream Media

  5. Most persuasive format: Online Videos in 2011 There will be 3-4 more this year

  6. Adapting Internet and Social Media ourways 90% of Indonesia Internet Users < 35

  7. Social Media Timeline, what has changed? Thanks to Internet Connection - Broadband

  8. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ 3rd most active country Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

  9. Indonesia Twitter Q1 2011 *The increase in Mar 2011, also due to new methods in capturing tweets in SalingSilang.com engine Indonesian Twitter Users: Located in Indonesia or using Indonesian Language Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011

  10. Percentage of tweet produced Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

  11. Ubersocial 43.40% • Twitter for BB® 11.36% • Snaptu 6.14% • Tweete.net 5.49% • Tweetdeck 4.70% • Tuitwit 4.62% • Twitter Mobile Web 2.29% • Dabr 1.34% • Foursquare 1.09% • SocialScope 0.89% Choice of Twitter Platform: Mar 2011 Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 – Word Cloud created with Wordle.net

  12. 4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct • 20+ blogging communities Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”

  13. 5 million Indonesian Blogs in May 2011 • SalingSilang Engine is crawling and tracking blogs (site with RSS) • in Indonesian Languages (lang analysis) • Add your missing blog at Direktori Blog SalingSilang at http://blogdir.salingsilang.com • Source: SalingSilang.com Engine, Indonesian Twitter Users Q1 2011 http://salingsilang.com

  14. 35,174,940 2nd globally Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

  15. Active users in big numbers How to monetized this conversation?

  16. Create something new Get money from investors

  17. Sell something You will need the right products

  18. Advertising Sitti.co.id Know something Targeting the right knowledge

  19. What not to do? Get rich quick schemes